PR98418

BAODING, China, Oct. 21, 2022 /PRNewswire＝KYODO JBN/ --

On October 17, ORA, the fashionable "Pure Electric Brand" of the car

manufacturer GWM, launched its first model in the European market at Paris

Motor Show 2022, marking its entry into the mainstream market in Europe amid a

broader global expansion.

In response to the trend of electrification and intelligentization, GWM

launched ORA as its first new energy vehicle brand. ORA demonstrated three

models at the Paris Motor Show 2022. Among them, ORA GOOD CAT (namely FUNKY CAT

in the European market), the model awarded the five-star rating of Euro NCAP,

was officially launched in Europe and will be available in the UK, Sweden,

Germany, Israel, and Iceland soon.

Europe is one of the regions with the most developed automobile industry in the

world and the market access regulations for vehicles are quite stringent. Since

2021, ORA, making full of GWM's complete industrial chain and R&D as well as

production strength, has begun its journey in Europe.

At IAA Mobility 2021, ORA introduced its European strategy that the brand would

make a global debut for more than 10 models in Europe by 2025. This year, ORA

participated in the Fully Charged Show in London and EVS35 （the 35th

International Electric Vehicle Symposium & Exhibition）in Norway,

attracting much attention from local users.

Also, ORA made public its ORA APP in Europe and established a European

experience center in Germany, providing access to conduct in-depth

communication with users. The design of the experience center won the Silver of

the "2022 German Brand Award" from the German Design Committee.

In Asia, ORA attended the Bangkok International Motor Show 2021 in March last

year. ORA GOOD CAT won the Best Design EV Award for its distinctive style. Just

seven months later, this vehicle was officially launched in the Thai market and

became a trendy model preferred by local users.

To offer users a more convenient charging experience, ORA set up a

supercharging station integrating photovoltaic power generation, energy

storage, and charging in Thailand. ORA also coordinated its online and offline

channels by establishing super experience stores of new retailers in local

regions to upgrade and transform its pre-sales, sales, and after-sales services.

At present, GWM ORA is accelerating its layout in the market of Oceania, the

Middle East, and other regions and it also promotes the globalization layout

actively.

As Rebecca Grajecki, Director of Brand and Marketing GWM Europe said at the

Paris Motor Show 2022, "ORA will be going global and provide digital,

intelligent, and entertaining products and services. It will become the

intelligent companion to accompany its drivers through their adventures, making

unforgettable memories and driving them to a better tomorrow – a cleaner,

brighter future with infinite possibilities."

SOURCE: GWM

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   Caption: GWM ORA Taps Europe as Latest Market Amid Global Push