PR98403

SHANGHAI, Oct. 23, 2022 /PRNewswire=KYODO JBN/ --

- Chinese comics exhibit potential for establishing an important presence in

world markets

In September, a lineup of videos presenting Chinese comic characters appeared

on the screens of NASDAQ and Tokyo Shibuya, drawing sizable attention. The

winning lineup was selected from the just-concluded summer vacation event, the

Chinese Comic Star Project, launched by Bilibili Manhua. The lineup included

Heaven Official's Blessing, Breaking Through the Clouds, The Saintess has a

Showdown, Global Examination, BLISS ~ End of Gods, Please Bully Me, Miss

Villainess!, Fatal Flower and Song of the Sky Pacers.

The Chinese Comic Star Project is a campaign, launched by Bilibili Manhua in

2021, to determine and highlight what fans of the platform consider the best

among its content. The event is now in its second year. The one-month campaign

debuted with the submission of more than 4,000 Chinese comic works and

concluded with eight winners based on the results of voting by hundreds of

thousands of the platform's fans. The vast participation in the voting process

demonstrates the love that fans have for the platform and its content.

In recent years, many popular Chinese comics have earned recognition on the

international stage and started exerting influence on the broader worldwide

market. The driver of this increase in popularity has been the launch of

overseas marketing campaigns by Chinese comics platforms seeking to raise the

visibility of their assets outside of the home market.

To cite an example, Heaven Official's Blessing from Bilibili Manhua won a place

among the top eight performers for two consecutive years as a result of the

success of the Chinese Comic Star Project. Derivative products and authorized

co-branding platforms vastly added to the influence and commercial value of the

intellectual property (IP). In the 18 months since the launch of the English

version, 8,288 visitors have rated the comic on Anime-Planet, garnering an

impressive 4.4 out of 5. As of October 17, 2022, Heaven Official's Blessing was

ranking 102nd among all comics on the platform. On Facebook and other social

media platforms, seven interest groups were spontaneously formed by comic fans,

collectively adding up to some 100,000 followers. Readers from around the world

recommended this comic, drawing attention to and spurring the purchase of its

merchandise. Whether in terms of the quality of the content, or the influence

of readers, the comic serves as just one example of the huge potential,

artistically creative Chinese comics in overseas markets.

Bilibili Manhua is the largest legitimate comics distribution platform in China

and holds the leading position both in terms of scale and of activity among ACG

(Anime, Comics, Games) fans. The platform was launched in November 2018, and

currently hosts nearly 100,000 comics. Bilibili Manhua operates and manages the

whole industry chain, including original comic creation and the subsequent

animation, film, games, vomics, peripheral derivatives, publications, and IP

licensing. A spokesperson for the platform said, in the future, "on the basis

of ensuring the management of superior comic content in our home market, we

also look forward to their outstanding performance overseas."

SOURCE  Bilibili Manhua

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