PR98484

MILAN, Oct. 26, 2022 /PRNewswire=KYODO JBN/ --

--The House of the Trident unveils a bespoke edition of its latest SUV –

Grecale – designed with global icon Barbie

Italian luxury icon Maserati is thrilled to unveil an audacious collaboration

with Mattel, Inc.'s (NASDAQ: MAT) Barbie (R) , driven by the mutual desire to

break boundaries and showcase the unique flair of both brands. Both immediately

recognizable by their extraordinary personality and signature style, Maserati

and Barbie unleashed their creativity in a masterpiece of timeless design and

bold character, inspired by the Barbiecore phenomenon.

Photo -

https://mma.prnewswire.com/media/1929322/Maserati_Barbie_Grecale_Visual.jpg

Photo - https://mma.prnewswire.com/media/1929319/Maserati_Barbie_Grecale.jpg

Logo - https://mma.prnewswire.com/media/1929339/Maserati_Black_Logo.jpg

The fruit of this unconventional collaboration is expressed through an

ultra-limited edition Maserati Grecale, the Italian House's newest SUV,

designed to turn everyday driving experiences into something outstanding, and

selected by Barbie to match her multi-faceted lifestyle ranging from a business

meeting to a glamourous event.

The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only

be available in two custom units globally: one unveiled last night as one of

the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer's holiday launch

soirée in Los Angeles. For this U.S. exclusive, bespoke edition a part of the

sales price will benefit the Barbie Dream Gap Project* – the Barbie brand's

ongoing global initiative that partners with charities to help provide equal

opportunities and remove barriers for girls. Additional details regarding the

second custom unit will be announced in 2023.  

Barbie's Maserati Grecale is a work of art designed under the Trident's

Fuoriserie customization program, which allows car lovers to express their

passion and creativity in the creation of their ultimate Italian luxury car,

according to their singular style and taste.

This bold Fuoriserie Maserati Grecale is a Trofeo version which pulsates pure

adrenaline thanks to its powerful 530-hp V6 Nettuno engine. In full Barbie

fashion, an expression of her iconic pink hue covers nearly every inch of the

dreamy car with fine acid-yellow lines, inspired by the Trident's racing

heritage.

The SUV's exteriors, adorned with the Barbie logo, are sealed with an

iridescent topcoat that reveals an incredible rainbow effect on a beautiful

sunny day. Its sleek black interior features full-leather seats, dashboards,

carpets, and doors – accented with pink stitching – as well as branded

headrests with the unique "B" badge.

* Through March 31, 2023, with the purchase of the Barbie x Maserati Grecale

Trofeo SUV, Mattel will donate ten percent of the sales price to the Barbie

Dream Gap Project page on GoFundMe.org. No portion of the sale is tax

deductible. Fantasy Gift available for purchase to residents in the lower 48

U.S. states. Visit NeimanMarcus.com/FantasyGifts for more information.

SOURCE Maserati

CONTACT: MASERATI, Mario Panzarino, Global Lifestyle Communication Manager,

mario.panzarino@maserati.com