Xinhua Silk Road: Cloud + offline fair injects new vitality into National TCM Materials & Pharmaceuticals Trade Fair

Xinhua Silk Road

PR98553

 

BEIJING, Oct. 31, 2022 /PRNewswire=KYODO JBN/ --

 

The 53rd National Traditional Chinese Medicine (TCM) Materials and

Pharmaceuticals Trade Fair, a vital platform to promote communication in

medical field in China, bore witness to how online-offline integration greatly

boosted trading on the opening day on Friday.

 

With more than 9,000 medical producers present and over 30,000 pharmaceuticals

exhibited at the fair, turnover at the fair exceeded 13 billion yuan on October

28.

 

Thanks to introduction of new media platforms and modern IT technologies such

as virtual reality/artificial reality, and big data, the first cloud fair in

this year enables professional purchasers to make deals online.

 

To facilitate international purchasers, the first world TCM online purchasing

meeting was launched together with multiple online activities such as live

streaming on Douyin, Kuaishou and Xiaohongshu to boost trading.

 

By inviting scholars, experts and representatives from renowned medicine

producers to participate in a series of symposiums under the fair, TCM-related

technology research, information disclosure and standards study have been

pressed ahead to solve the existing difficulties and explore new development

direction for TCM industry.

 

In recent years, Zhangshu City prioritized the development of TCM industry and

cultivated a medicine industry development pattern integrating production,

processing, sales, and scientific research as well.

 

As a traditional hub of TCM in China, Zhangshu City boasts 33,333.33 hectares

of plantation areas for TCM materials and 406 medicine companies. Local medical

industrial cluster has entered the top 100 most competitive county-level

industrial clusters in China.

 

Original link: https://en.imsilkroad.com/p/330784.html

 

Source: Xinhua Silk Road

 

Image Attachments Links:

 

   Link: http://asianetnews.net/view-attachment?attach-id=432705

 

   Caption: Photo shows the real-time data on display at the trading big data exhibition

venue of the fair.

 

   Link: http://asianetnews.net/view-attachment?attach-id=432706

 

   Caption: Photo shows a worker from Zhangshu Qingren TCM pieces Co., Ltd. demonstrating

the traditional processing technique of Chinese herbal medicine roots of

herbaceous peonies.

 

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