New GAC R&D Center Europe to Strengthen Innovation and Grow Talent Pool
PR98550
GUANGZHOU, China, Oct. 31, 2022 /PRNewswire=KYODO JBN/ --
GAC Group recently announced the opening of GAC Research and Development Center
Europe (R&D Center Europe) in Milan, Italy. As part of GAC's ongoing mission to
go global, the launch of R&D Center Europe marks another milestone in the
company's expansion strategy. The hub pools together the world's top industry
resources including leading suppliers and R&D institutions, forming an
ecosystem of global excellence to strengthen overall innovative and design
capabilities.
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The Milan facility plays a pivotal role in implementing the company's R&D
scheme abroad. As per the long-term strategic move of "Design First, Other
Fields to Follow", the team plans to prioritize prospective research in the
design of concept cars and pre-production models and explore the field of
emerging technologies at a later stage.
Zhang Fan, Vice President of GAC R&D Centre, said: "Design is one of the most
important values for the GAC Group and, in today's market, a key decision
factor for customers. We have chosen the city of Milan as our first European
design hub for its strong cultural and creative identity, which combines ideas
in motion, innovation, and heritage of style and design. "
Stephane Janin, Director of GAC Advanced Design Europe, will oversee operations
at the new facility in Milan. Janin is known as "the master of concept cars" in
the design industry and was a former lead of Renault's concept car department.
Janin will head a team of "Made in Europe" talent, joined by members of GAC
Design studios in China and the US. Together, they will play an active part in
Milan's creative community, facilitating the exchange of innovative ideas and
practices on a global level.
With the support of the new team, GAC MOTOR can leverage Europe's sophisticated
culture and talent, as well as the region's extensive experience in production,
R&D network and progressive design outlook to maximize GAC MOTOR vehicles'
appeal and perceived value.
The carmaker exported 23,544 units between January and September of 2022, up
84% year-on-year. Since entering international markets, GAC MOTOR has
established a network of overseas distribution system in over 28 countries and
regions.
In view of the automobile industry's promising export potential, the
inauguration of GAC R&D Center Europe will offer a rare opportunity to gain
deeper access to customers abroad with the variety of resources now available
to the brand.
Source: GAC MOTOR
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