PR98583

MOUNTAIN VIEW, Calif., Nov. 2, 2022 /PRNewswire=KYODO JBN/ --

-- Arta Finance has raised more than $90M from Sequoia Capital India, Ribbit

Capital, Coatue Management and more than 140 angel investors to unlock the

financial superpowers of the ultra-wealthy by making family office services

available to everyone.

Arta Finance (

https://c212.net/c/link/?t=0&l=en&o=3694566-1&h=73671060&u=https%3A%2F%2Fartafinance.com%2F&a=Arta+Finance

), a Digital Family Office, unveiled its platform today, starting with

accredited investors in the United States. Arta unlocks the access,

personalization, and connections that, until now, were available only to the

ultra-wealthy through their family offices. Family offices typically employ

teams of professionals who use sophisticated financial strategies and tap into

exclusive investment opportunities. Through technology, Arta aims to bring

these advantages to millions more people globally. While in stealth mode, the

company raised more than $90 million from Sequoia Capital India, Ribbit

Capital, Coatue, and more than 140 tech and finance luminaries, including Betsy

Cohen, Eric Schmidt and Ram Shriram.

Video - https://www.youtube.com/watch?v=eo2SFRyb9zc

Photo - https://mma.prnewswire.com/media/1934558/Arta_Finance.jpg

Logo - https://mma.prnewswire.com/media/1934557/Arta_Logo.jpg

"We believe that a high-powered financial strategy and a secure, happy future

shouldn't be the monopoly of the ultra-rich," said Caesar Sengupta, CEO and

Co-Founder of Arta Finance. "Everyone should have a chance to take charge of

their financial life in the same way that wealthier and financially savvier

people do. So we're doing this the way we know best – by breaking down barriers

to sophisticated finance with technology."

Intelligent Investing, Expanding Access

Arta's goal is to help each member take charge of their own financial future.

It opens up access to alternative assets, unlocks liquidity through a line of

credit for eligible members, and harnesses AI to enable intelligent investing

in public markets. Members are also plugged into Arta's ecosystem of financial

and lifestyle professionals who can help them protect and enjoy their wealth.

The company does this while getting rid of the administrative overheads, salesy

conflicts of interest, clunky UIs, and eye-watering fees that often face people

looking for financial advice.

"Arta is harnessing the power of technology to benefit those who have been

seeking wealth management but have never - until now - found the right

platform," said Betsy Cohen, founder and former CEO of The Bancorp and chairman

of FinTech Masala. "By making access easier, quicker, and more complete, Arta

has responded to those customer needs. Driven by a first-class team with deep

knowledge of tech, Arta is at the beginning of its exciting journey. I am eager

to become a Member."

Arta will enable members to:

    -- Access Alternative Assets like Private Equity. Arta opens up investment

       opportunities like private equity, venture capital, private debt, and

       real-estate to people who would typically not have access. Arta is

       starting with funds from top-10 fund managers

       (

https://c212.net/c/link/?t=0&l=en&o=3694566-1&h=2931800152&u=https%3A%2F%2Fmoney.usnews.com%2Finvesting%2Fslideshows%2Flargest-private-equity-firms&a=top-10+fund+managers

)

       who have consistently delivered high returns over the last several

       decades. Members can start with a $10K investment.

    -- Get liquidity without selling stock. Eligible Arta members can access

       a line of credit against their assets at industry leading rates. This

       means members can stay invested in the market instead of selling their

       stocks at the wrong time for a short-term expense, like a house

       downpayment or tax bill.

    -- Create their own personalized investing game plan. Arta's proprietary

       AI-Managed Portfolios (AMPs) enable members to create highly

       personalized, automated portfolios using stocks, bonds, options, and

       leverage. AMPs aim to deliver better risk adjusted returns than

       alternatives like ETFs, Direct Indexes, or what you could achieve

       through most Robo-advisors - all while keeping fees low and transparent.

    -- Get savvier together. The ultra-rich also gain an edge by sharing

       financial know-how with each other. Arta members can foster their own

       profitable conversations in Arta Pulse. These verified spaces are where

       members can discover new financial opportunities, benchmark themselves

       against their peers, and learn from what the community is doing.

    -- Invest with confidence. Security is a key focus for the Arta team, who

       have applied multiple decades of experience building highly secure and

       robust products at companies like Google. Arta Finance runs on the

       Google Cloud Platform, utilizes the highest grades of public key

       encryption, and employs biometric and hardware-based authentication,

       ensuring members have a safe yet simple experience of using Arta on

       their phones and on the web.

    -- Align interests with performance-based fees. Arta starts with clear and

       transparent pricing so members know exactly how the fees work. Members

       pay no trading commissions or custody fees, and eligible Arta members

       will be able to choose performance-based pricing so they can align

       Arta's incentives even more tightly with their goals.

The future of finance is technology

In the past, the Arta team led fintech products at Google, helped manage

several billion-user and billion-dollar products, set up and ran quant hedge

funds, and took a number of new products from 0 to 100 million+ users. With

Arta, the team's mission is to leverage technology to make personal finance

simple, accessible, beautiful  – and yes, a bit fun too.

Over the course of the last year, Arta Finance has acquired MoneyMinx.com, set

up the Arta Foundation with 2% of its founding equity, and received investments

from some of the biggest names in technology and finance.

Shailendra Singh, Managing Director at Sequoia Capital India, said Arta Finance

has chosen a "massive unsolved problem in the global fintech space. Caesar and

team are uniquely accomplished in having built multiple cutting-edge products

that are used by billions of internet users. Similar to many other consumer

fintech companies we have partnered with, this one also requires a more

user-centric approach, a more delightful user experience and a more seamless

and scalable platform than likely exists today. We are grateful to be a part of

this journey along with the Arta Finance team on their inspiring mission."

"Arta's digital-forward approach stands to unlock new investment opportunities

that have previously been out of grasp for millions of people," explained

Michael Gilroy, General Partner, Coatue. "We see an opportunity to scale Arta's

mission to help more people achieve their wealth goals."

"What excites us about Arta is the depth of understanding of two critical

lines. The first one is the complexity in financial services and the need to

have more transparent access to the information that will allow you to make

better decisions," said Micky Malka, Founder of Ribbit Capital. "Second, is the

automation of it by using the best technology around. At Arta, we find the best

of the two. They understand the consumer, they understand the pain, and they

have the experience of working with the best technology. We're excited to see

how they can influence and change how everyone thinks about their capital and

assets."

The Wait Is (Almost) Over

Arta is built for the world and for everyone, but will first launch in the US

today for accredited investors. Once necessary regulatory approvals are

obtained, expansion to other countries and investor segments will continue. The

global waitlist for membership is open now.

To learn more about Arta Finance or to request an invite please visit

www.artafinance.com.

About Arta Finance

Arta Finance (

https://c212.net/c/link/?t=0&l=en&o=3694566-1&h=731367795&u=http%3A%2F%2Fartafinance.com%2F&a=Arta+Finance

) is the digital family office for the world. It empowers more people to gain

the financial superpowers that, until now, were the domain of ultra-high net

worth individuals. Arta Finance, a US SEC-registered investment advisor,

harnesses AI and machine learning to enable intelligent investing in public

market equities and alternative investments – including private equity, venture

capital, real-estate – and access financial expertise to help every member

advance their unique goals. Founded by a team of former Google executives and

researchers, Arta is backed by Sequoia Capital India, Ribbit Capital, Coatue

and more than 140 luminaries in tech and finance. To learn more about Arta

visit artafinance.com.

Important Disclosure Information

This document is for informational purposes only and is not an offer or

solicitation to purchase or sell securities. Investing involves risks,

including the potential for principal loss. There is no guarantee that the

strategies and services offered by Arta Finance will be successful or

outperform other strategies and services.

All opinions expressed herein constitute the author or quoted individual(s)'s

judgment as of the date of this document and are subject to change without

notice. Statements made are not facts, including statements regarding trends,

market conditions and the experience or expertise of the author or quoted

individual(s) are based on current expectations, estimates, opinions and/or

beliefs. Endorsements were provided at the request of Arta Finance.

Past performance is no guarantee of future results. The investments discussed

herein may be unsuitable for investors depending on their specific investment

objectives and financial position. Investors should independently evaluate each

investment discussed in the context of their own objectives, risk profile and

circumstances before deciding to invest with Arta Finance.

SOURCE  Arta Finance

CONTACT: Kat Eller Murray, ROAM Communications for Arta Finance,

press@artafinance.com