PR98479

STOCKHOLM Nov. 2, 2022 /PRNewswire=KYODO JBN/

- New research shows university students prioritize compensation and quality of

work-life, while desire for "challenging work" plummets. Bumpy road ahead for

hiring negotiations?

The 2022 World's Most Attractive Employers (WMAE) rankings highlight a growing

misalignment between students' job expectations and what employers can offer in

a cooling economy. "Competitive salary" and "high future earnings" are now two

of the top-three priorities for business, engineering, and IT university

students — and are among the fastest-growing priorities.

"Over the last 18 months, employers offered generous contracts and working

conditions to attract young talent because demand exceeded supply in many

regions," says Mats Rojdmark, Chief Executive Officer, Universum. "Now that

hiring is slowing, we expect more realistic employment deals in 2023."

Universum, the global leader in employer branding, surveyed over

185,067 students in business, engineering, and IT from the 9 largest economies

between September 2021 and May 2022. The survey asks students which employer

characteristics are most influential as they consider future employment, and

which employer brands they most admire. Other key findings:

Google drops to #2 among business students. It was edged out by Apple, which

rose two places this year to #1. (Google still ranks #1 for engineering and IT

students.)

Quality of life is still a growing priority. From a list of 40 attributes,

"work-life balance" rose 6 places to rank as #8 most important in 2022, and

"flexible working conditions" rose 7 places to #10.

Evidence of "quiet quitting"? Asked to rank their top priorities in a future

employer, young people were significantly less likely to choose "challenging

work" in 2022 — the largest one-year drop of any priority in 2022.

Universum Global Account Director Richard Mosley says the 2022 study offers

critical data points for employers' 2023 budgets: "Companies are still hungry

for young talent in tech, business, and engineering, but budget tightening will

likely force difficult decisions. Now more than ever, organizations must take a

data-driven approach to employer branding, messaging and channel strategy."

Download a full-length copy of the World's Most Attractive Employers

report:https://bit.ly/3VQJWlv

About Universum

Universum is a data-driven, insight-led employer branding agency. Founded in

Stockholm, we are now active in over 60 countries, with key hubs in Paris,

Berlin, London, New York, Singapore and Shanghai.

Media Contact:

Jonas Barck, Chief Marketing Officer

Jonas.barck@universumglobal.com

+46706933388

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SOURCE: Universum