The sales generators of tomorrow – Spielwarenmesse and three strong trends for 2023
PR98228
NUREMBERG, Germany, Nov 4, 2022 /PRNewswire=KYODO JBN/ --
• Promising trends: Discover!, Brands for Fans and MetaToys
• Redesigned: the new ToyTrends area in Hall 3A
Spielwarenmesse, the world's leading trade fair, stands for product variety,
new products and innovations. For the next event, its international Trend
Committee has identified three trends: 'Discover!', 'Brands for Fans' and
'MetaToys'. Trade visitors can find out all about them at the Nuremberg
Exhibition Centre between 1 and 5 February 2023. In the redesigned ToyTrends
experience covering an area of some 400 (square meter) in Hall 3A, relevant
products will be available to try and to explore. And in the neighbouring Toy
Business Forum, presentations of the trends will complete the picture.
Discover! – explore new worlds
The three trends will help to guide retailers as they select a range of goods
with high sales potential. With 'Discover!', the name says it all. Here,
everything ultimately revolves around the opening up of new worlds and themes.
Other countries, cultures and languages, the wonder of nature or unknown
galaxies – once the spirit of discovery is awakened, the answers to all the
hows, whys and wherefores are there to be found. The products in this trend
engender a curiosity for the unknown and encourage children to research new
worlds intently so they can understand them.
Brands for Fans – excitement for young and old
The basis for the second strand is licences and retro products: 'Brands for
Fans'. The Rubik's Cube and the game of Ludo are classics in the world of
games. Comic figures and well-known characters from film and TV are enjoying as
much popularity now as ever. Often the fascination endures well beyond
childhood, to be passed on to succeeding generations. New and recurring
licensing themes reflect this trend; just like retro toys, they are capable of
triggering fan-hypes among young and old.
MetaToys – toys in new dimensions
Innovative approaches and technologies for play are the focus of the 'MetaToys'
trend. The digital world marches ever onward, holding out the prospect not only
of advances in daily life but also of scope for new creativity in the toy
industry. These opportunities are being picked up by the sector with products
that are played out in Web3 or make use of technologies such as augmented
reality. The trend also includes products that offer an understanding of the
emerging metaverse and associated concepts.
Trends and knowledge
In the experiential environment of the ToyTrends in Hall 3A at the
Spielwarenmesse, each trend has its own area. These areas provide information
alongside relevant products, which themselves offer a live experience and
invite the visitor to try them out. In the neighbouring Toy Business Forum,
experts give daily presentations which, alongside current industry topics and
future challenges for the trade, also cover the ToyTrends. Their presentations
are available in German and English, and are streamed on the business platform
Spielwarenmesse Digital.
Full information on the trends can be found at the website
www.spielwarenmesse.de/en/trends.
Note for editors: Reprint free of charge. Images are available at
www.spielwarenmesse.de/media. Please provide us with a voucher copy on
publication.
Spielwarenmesse(R)
The trade fair and marketing services provider Spielwarenmesse eG is the
organiser of the Spielwarenmesse(R) – the leading international trade fair for
toys, hobbies and leisure. This B2B fair creates a comprehensive communication
and ordering platform for national and international exhibitors. Its
presentation of innovations and comprehensive overview of the industry
represent a valuable pool of information for specialist retailers from around
the world, guiding them through the market every year. A new addition for 2022
is the multifunctional platform Spielwarenmesse Digital, as a complementary
service to the Spielwarenmesse. Since 2013, the term Spielwarenmesse(R) has
also been a protected word mark in Germany.
Fair date: Spielwarenmesse(R), Wednesday to Sunday, 1 – 5 Feb 2023
Photo - https://mma.prnewswire.com/media/1918480/Discover_MetaToys.jpg
Photo - https://mma.prnewswire.com/media/1918481/Brands_for_Fans.jpg
Photo - https://mma.prnewswire.com/media/1918482/Meta_Toys.jpg
Logo - https://mma.prnewswire.com/media/1918483/Spielwarenmesse_toyTrends_2023_Logo.jpg
SOURCE: Spielwarenmesse eG
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