UNIQLO to Unveil 1,000-Square-Meter LifePark at CIIE 2022

UNIQLO

PR98652

 

SHANGHAI and TOKYO, Nov. 5, 2022 /PRNewswire=KYODO JBN/ --

 

Showcasing new ways of future living through the Art & Science of LifeWear

 

Global apparel retailer UNIQLO will curate an immersive 1,000-Square-Meter

LifePark at the 2022 China International Import Expo (CIIE), taking place from

November 5 to 10 in Shanghai. UNIQLO LifePark will present new ways of future

living through the Art & Science of LifeWear across four zones: technology,

fashion, quality, and sustainability. UNIQLO has also announced plans to open

more than 10 new stores across China in the month of November.

 

"For nearly 30 years, UNIQLO has been growing together with China's garment

industry, working with our production partners to provide high-quality products

to customers around the world. We are pleased to participate in CIIE for the

third time and to showcase the evolution of such products as HEATTECH thermal

wear, Ultra Light Down, and 100% recycled polyester fleece[1] that embody the

Art and Science of LifeWear, particularly with regard to innovative technology

and sustainability. We look forward to connecting with more customers in China

and around the world to embark on the journey of new ways of future living,"

said Jalin Wu, Fast Retailing Group Executive Officer and UNIQLO Greater China

Chief Marketing Officer.

 

Creating a LifePark at CIIE through The Art and Science of LifeWear

 

UNIQLO LifeWear is simple, high-quality everyday wear that enhances the lives

of all people with a practical sense of beauty and sophisticated design.

Inspired by the concepts of LifeWear and Made for All, UNIQLO has created

LifePark - a place for all, at this year's CIIE, outfitted with installations

that convey the different aspects of LifeWear across four zones: Technology,

Fashion, Quality and Sustainability.

 

Driven by technology and innovation, UNIQLO has built up a lineup of winter

items that allow customers to comfortably enjoy winter and colder climates. In

addition to HEATTECH, products such as Ultra Light Down and Hybrid Down keep

the wearer warm and stylish.

 

Visitors to the Technology Zone will be immediately greeted with innovation

when they step inside, welcomed by a gigantic centerpiece installation of the

world's first 2.5-meter tall HEATTECH innerwear. Garnering immense popularity

from customers since its launch in 2003, HEATTECH has become synonymous with

LifeWear. In the 19 years since then, the breathable, flexible innerwear has

been a mainstay in winter wardrobes.    

 

Also featured at the Technology Zone are UNIQLO's latest multi-function Ultra

Light Down with modern contrasting color-block and shining finish designs are

incredibly lightweight, warm, compact and portable, water-repellent and feature

anti-static lining. The pioneering creation of Ultra Light Down was named one

of the 100 greatest modern designs by Fortune in 2020.

 

Designed in collaboration with its Global Brand Ambassador and professional

snowboarder Ayumu Hirano, UNIQLO Hybrid Down employs composite filling

technology using down and functional padding that absorbs moisture to generate

heat. UNIQLO Hybrid Down boasts lightweight, flexible and incredibly warm

designs that are perfect for even the coldest winter days.

 

At the LifePark Sustainability Zone, UNIQLO will present for the first time at

CIIE its latest fleece, with fabric made from 100% recycled polyester sourced

from plastic bottles. This achievement is made possible through the combined

efforts of UNIQLO and its leading supplier partners. Adding to its lineup of

apparel designed using the latest technology, UNIQLO aims to inspire more

people to enjoy quality apparel while caring for the planet.

 

The Fashion Zone at UNIQLO LifePark will feature a preview of the upcoming

UNIQLO and MARNI 2022 Winter collection, which is to be released in December.

UNIQLO and MARNI continue to playfully explore the clash between purity and

chaos with 1960s psychedelic prints and color block designs. The fusion of

UNIQLO's simplicity, craftsmanship and MARNI's creativity brings comfy warmth

to cold winter days and invigorates everyday styling with color and energy.

 

The LifePark Quality Zone will showcase UNIQLO Masterpiece - basic items that

continue to evolve with times. Essential items on display include shirts,

bottoms, and wireless bras to show how these can be made better each season.

 

Other iconic UNIQLO products on display across the four zones in LifePark

include UV Protection Jackets, AIRism breathable apparel, UT (UNIQLO T-shirt),

and BLOCKTECH functional jackets.

 

UNIQLO opened its first store in mainland China in September 2002, and

currently the company is operating over  900 retail locations in more than 200

cities throughout the mainland. With more than 10 new stores opening in

November in such locations as Chongqing city, as well as Jiangsu, Zhejiang and

Anhui provinces, UNIQLO is bringing clothing designed with leading-edge

technology and international quality to millions of consumers all over China.

 

[1] The fabric is made from 100% recycled polyester.

 

SOURCE: UNIQLO

 

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   Caption: Panoramic View of UNIQLO LifePark at CIIE 2022

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