UNIQLO to Unveil 1,000-Square-Meter LifePark at CIIE 2022
PR98652
SHANGHAI and TOKYO, Nov. 5, 2022 /PRNewswire=KYODO JBN/ --
Showcasing new ways of future living through the Art & Science of LifeWear
Global apparel retailer UNIQLO will curate an immersive 1,000-Square-Meter
LifePark at the 2022 China International Import Expo (CIIE), taking place from
November 5 to 10 in Shanghai. UNIQLO LifePark will present new ways of future
living through the Art & Science of LifeWear across four zones: technology,
fashion, quality, and sustainability. UNIQLO has also announced plans to open
more than 10 new stores across China in the month of November.
"For nearly 30 years, UNIQLO has been growing together with China's garment
industry, working with our production partners to provide high-quality products
to customers around the world. We are pleased to participate in CIIE for the
third time and to showcase the evolution of such products as HEATTECH thermal
wear, Ultra Light Down, and 100% recycled polyester fleece[1] that embody the
Art and Science of LifeWear, particularly with regard to innovative technology
and sustainability. We look forward to connecting with more customers in China
and around the world to embark on the journey of new ways of future living,"
said Jalin Wu, Fast Retailing Group Executive Officer and UNIQLO Greater China
Chief Marketing Officer.
Creating a LifePark at CIIE through The Art and Science of LifeWear
UNIQLO LifeWear is simple, high-quality everyday wear that enhances the lives
of all people with a practical sense of beauty and sophisticated design.
Inspired by the concepts of LifeWear and Made for All, UNIQLO has created
LifePark - a place for all, at this year's CIIE, outfitted with installations
that convey the different aspects of LifeWear across four zones: Technology,
Fashion, Quality and Sustainability.
Driven by technology and innovation, UNIQLO has built up a lineup of winter
items that allow customers to comfortably enjoy winter and colder climates. In
addition to HEATTECH, products such as Ultra Light Down and Hybrid Down keep
the wearer warm and stylish.
Visitors to the Technology Zone will be immediately greeted with innovation
when they step inside, welcomed by a gigantic centerpiece installation of the
world's first 2.5-meter tall HEATTECH innerwear. Garnering immense popularity
from customers since its launch in 2003, HEATTECH has become synonymous with
LifeWear. In the 19 years since then, the breathable, flexible innerwear has
been a mainstay in winter wardrobes.
Also featured at the Technology Zone are UNIQLO's latest multi-function Ultra
Light Down with modern contrasting color-block and shining finish designs are
incredibly lightweight, warm, compact and portable, water-repellent and feature
anti-static lining. The pioneering creation of Ultra Light Down was named one
of the 100 greatest modern designs by Fortune in 2020.
Designed in collaboration with its Global Brand Ambassador and professional
snowboarder Ayumu Hirano, UNIQLO Hybrid Down employs composite filling
technology using down and functional padding that absorbs moisture to generate
heat. UNIQLO Hybrid Down boasts lightweight, flexible and incredibly warm
designs that are perfect for even the coldest winter days.
At the LifePark Sustainability Zone, UNIQLO will present for the first time at
CIIE its latest fleece, with fabric made from 100% recycled polyester sourced
from plastic bottles. This achievement is made possible through the combined
efforts of UNIQLO and its leading supplier partners. Adding to its lineup of
apparel designed using the latest technology, UNIQLO aims to inspire more
people to enjoy quality apparel while caring for the planet.
The Fashion Zone at UNIQLO LifePark will feature a preview of the upcoming
UNIQLO and MARNI 2022 Winter collection, which is to be released in December.
UNIQLO and MARNI continue to playfully explore the clash between purity and
chaos with 1960s psychedelic prints and color block designs. The fusion of
UNIQLO's simplicity, craftsmanship and MARNI's creativity brings comfy warmth
to cold winter days and invigorates everyday styling with color and energy.
The LifePark Quality Zone will showcase UNIQLO Masterpiece - basic items that
continue to evolve with times. Essential items on display include shirts,
bottoms, and wireless bras to show how these can be made better each season.
Other iconic UNIQLO products on display across the four zones in LifePark
include UV Protection Jackets, AIRism breathable apparel, UT (UNIQLO T-shirt),
and BLOCKTECH functional jackets.
UNIQLO opened its first store in mainland China in September 2002, and
currently the company is operating over 900 retail locations in more than 200
cities throughout the mainland. With more than 10 new stores opening in
November in such locations as Chongqing city, as well as Jiangsu, Zhejiang and
Anhui provinces, UNIQLO is bringing clothing designed with leading-edge
technology and international quality to millions of consumers all over China.
[1] The fabric is made from 100% recycled polyester.
SOURCE: UNIQLO
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Caption: Panoramic View of UNIQLO LifePark at CIIE 2022
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