PR98745

MIDDLEBURY, Conn., Nov. 10, 2022 /PRNewswire=KYODO JBN/ --

           - The #1 Selling Watch Brand In The US Gamifies Time

- And Becomes First Watch Brand To Have A Dedicated Island In Fortnite Creative

Today Timex(R) [

https://c212.net/c/link/?t=0&l=en&o=3692771-1&h=2432922797&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3692771-1%26h%3D3925748703%26u%3Dhttps%253A%252F%252Fwww.timex.com%252F%26a%3DTimex&a=Timex

], the #1 selling watch brand*, launches a unique and interactive experience

that will have players ready to "Race Against TimeX" in Fortnite(R), one of the

most popular video games in the world. The challenge has players competing in

multiple races against time – in a watch-infused virtual world where watches

symbolize empowerment by providing players with additional speed and powers

that give them a competitive edge.

Video - https://mma.prnewswire.com/media/1943359/TIMEX_v2_Optimal_M4V.mp4

Photo - https://mma.prnewswire.com/media/1943361/image001_ID_8237028b94e8.jpg  

Logo - https://mma.prnewswire.com/media/1825034/Timex_Logo_1.jpg

"Timex has been a disruptor for nearly 170 years, we have history in the

unexpected," says Shari Fabiani, Sr. Vice President, Brand & Creative at Timex

Group. "As the official timekeeper of the metaverse, we're playing with the

concept of time and merging analog technology with a digital world within one

of the world's most popular multiplayer online games, Fortnite. Timex has

ventured into the metaverse before and now we are going full throttle into

gaming, with additional virtual, immersive experiences, and entry into web3

coming soon."

The collaboration will be supported with a fully integrated campaign, bridging

the virtual world with real life experiences, such as in-game giveaways,

partnerships including gamer influencers Parker Locke, Sushi Bae, SypherPK,

YouTube Star Ali-A and Gen Z style icon and Fortnite enthusiast Landon Barker.

"For me, time spent playing Fortnite is time well spent because it is one of

the ways I can be with my friends without all of the superficial stuff that can

get in the way of connection," said Landon Barker. "I am excited to partner

with Timex, I love their watches and Fortnite so for me this was a perfect

match."

Race Against TimeX includes 6 mini-games, each pitting players against time,

with challenges including water rising, walls closing, floors breaking, players

dodging sequencer waves and finding their way across a precarious path in the

dark. Players can purchase power-ups, with fantastical watches transferring

special powers to the players' wrists, giving them extra speed and other

abilities as they try to complete all 6 mini-games in the fastest times.

Timex first entered the metaverse with innovative partnerships that included an

official pre-show countdown partnership with Wave's live, virtual, and

interactive Justin Bieber concert and AmazeVR's Megan Thee Stallion VR Concert

Tour, "Enter The Hottieverse," with virtual Timex watches added to the wrists

of each user's avatar using special VR hand tracking capabilities. Now in "Race

Against TimeX," Timex offers their most interactive, virtual experience to

date, with more initiatives planned, further positioning Timex at the forefront

of the metaverse.

Timex teamed up with best-in-class partners to bring "Race Against TimeX" to

fruition, including Metabrands(TM), a metaverse agency for brands,

SuperAwesome, an Epic Games company, that assisted with digital engagement

among GenZ gamers, and Beyond Creative, a leading developer of Fortnite

Creative games.

To play "Race Against TimeX," go to Fortnite, choose "Creative" mode, select

"Play" and input the "Island Code." Fortnite can be played for free on PC,

PlayStation (4 and 5), Xbox One (S, X, and Series X or S), Nintendo Switch, and

Android mobile devices.

Island Code: 1359-6287-8998 or for direct link:

https://epicgames.com/fn/1359-6287-8998

Click HERE [

https://c212.net/c/link/?t=0&l=en&o=3692771-1&h=1075209773&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3692771-1%26h%3D2840721314%26u%3Dhttps%253A%252F%252Fspaces.hightail.com%252Fspace%252FfX9vOBERPw%26a%3DHERE&a=HERE

] to view/download assets.

ABOUT TIMEX GROUP

Timex Group designs, manufactures and markets innovative timepieces around the

world. Timex Group is a privately-held company headquartered in Middlebury,

Connecticut with multiple operating units and over 3,000 employees worldwide.

As one of the largest watch makers in the world, Timex Group companies produce

watches under a number of world class brands, including Timex, adidas, Furla,

Gc, Guess, Missoni, Nautica, Philipp Plein, Plein Sport, Salvatore Ferragamo,

Ted Baker and Versace.

Join Timex on social media: @timex [

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]

Media Contacts:

Patricia Rappaport, patricia.rappaport@civic-us.com

Kim Gallo, kim.gallo@civic-us.com

Rachel Walder, rachel.walder@civic-us.com

SOURCE  Timex