How did Whetron Electronics enter the International intelligent vehicle market with sensing technologies?
PR98791
TAIPEI, Nov. 14, 2022 /PRNewswire=KYODO JBN/ --
Honda, Ford, and Mazda's EV sensors are all made in Taiwan
This article is based on an interview undertaken by FusionMedium's technology
online media, TechOrange, and published with permission:
Whetron Electronics was established in 1983 as a provider to the automotive
electronics sector. Over the 40 years of the company's existence, its lineup of
sensing-centric vehicle systems from anti-theft, parking assistance to ADAS has
excelled in performance.
"The sensors in a car are no longer single sensing units operating, but rather
a collection of different sensors, each with its own purpose, with the result
that the number of sensors in the vehicle of today is several dozen times what
was needed 10 years ago," said Alex Cho, Vice President and Chief Strategy
Officer at Whetron Electronics.
Core technologies, in-depth technical research and hard work discipline make
for good industry performance
Whetron Electronics got its entry into the automotive electronics sector as
soon as the firm was established in 1983 and started providing remote control
anti-theft devices to Ford. Over the next 40 years, the company has become
ubiquitous with sensing-centric vehicle systems from anti-theft and parking
assistance to ADAS. The company's accumulation of experience and technology
over the four decades has led to itscapabilities in automotive sensors being
widely recognized by many of the industry's majors like Ford, Mazda, Toyota,
and Mitsubishi.
With superior technology and service, Whetron Electronics has maintained
long-term relationships with customers and became the exclusive supplier of
Honda's ultrasonic radar in 2015, establishing its leadership position in
intelligent vehicle electronics.
Roads, traffic conditions, geography, and climate environments vary greatly,
and the proper working of the sensing system under various scenarios requires
experience and repeated iteration. "There will always be many unexpected
situations."
Alex said, for example, when the vehicle is being driven along steep
up-and-down mountain roads, it becomes impossible for the front and rear
millimeter wave radar to detect objects outside the vehicle correctly and
respond as the slope is too inclined and the radar angle is fixed. This is
unacceptable to car manufacturers. To improve radar discrimination accuracy to
more than 95%, the company repeatedly conducted road tests with automakers over
an eight-month period and kept modifying the algorithm until a satisfactory
solution was found. This is just one of many cases where the company leveraged
its rich measurement experience to overcome blind spot challenges and provide
drivers with superior quality and service.
Making progress with carmakers
As vehicle sensing systems gradually transition from a single sensor to
multiple sensing, the challenges facing sensing system manufacturers become
ever more complex. The technology-centered advantages of Whetron Electronics
are expected to become even starker in the highly competitive automotive
electronics market.
To overcome these challenges, it behooves sensing system manufacturers to work
closely with automobile manufacturers. The tacit interaction and trust
relationship established between Whetron Electronics and carmakers over the
last 40 years has laid a solid foundation for the development of intelligent
and driverless cars and led to the design and provision of the most beneficial
sensing solutions.
Alex also mentioned that in the process of the company's pursuit of progress,
the AI on Chip Industrial Cooperation Strategic Alliance established by the
Smart Electronics Industry Promotion Office (SIPO) of the Industrial
Development Bureau, provided information sharing across the sector, exchanges
leading to collaborations with domestic and foreign manufacturers, access to
international resources and business opportunities assistance. All the support
has proven invaluable to Whetron Electronics and helped the company achieve the
goal of accelerating expansion into the global automotive electronics market.
Keeping pace with the times and being at the forefront of the EV's trend
By being among the first to collaborate with carmakers and manufacturers of car
engines, Whetron Electronics was an early entrant into the market for
intelligent EVs with integrated driving and parking functionalities.
Alex noted that the parking and driving functions of vehicles in general have
always been controlled by two independent systems, while the whole electronic
and electrical architecture of the vehicle has gradually shifted from a
distributed to a centralized one. Reductions in cost, power consumption, and
vehicle weight have made it so that the integration of driving and parking
systems is no longer a challenge.
Whetron Electronics, as a key component within the supply chain of Taiwan's
automotive electronics industry, is confident in the market, "Taiwan excels in
both ICT industry hardware and software and has advantages in ADAS research. We
believe that the island is ideally positioned to play a key role in the EV and
autonomous vehicle markets." concluded Cho.
Media Contact
Shine Chiu
shine@fusionmedium.com
+886 919-031-282
SOURCE: Fusionmedium
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