How did Whetron Electronics enter the International intelligent vehicle market with sensing technologies?

Fusionmedium

PR98791

 

TAIPEI, Nov. 14, 2022 /PRNewswire=KYODO JBN/ --

 

Honda, Ford, and Mazda's EV sensors are all made in Taiwan

 

 

 

 

 

This article is based on an interview undertaken by FusionMedium's  technology

online media, TechOrange, and published with permission:

 

Whetron Electronics was established in 1983 as a provider to the automotive

electronics sector. Over the 40 years of the company's existence, its lineup of

sensing-centric vehicle systems from anti-theft, parking assistance to ADAS has

excelled in performance.

 

"The sensors in a car are no longer single sensing units operating, but rather

a collection of different sensors, each with its own purpose, with the result

that the number of sensors in the vehicle of today is several dozen times what

was needed 10 years ago," said Alex Cho, Vice President and Chief Strategy

Officer at Whetron Electronics.

 

Core technologies,  in-depth technical research and hard work discipline make

for good industry performance

 

Whetron Electronics got its entry into the automotive electronics sector as

soon as the firm was established in 1983 and started providing remote control

anti-theft devices to Ford. Over the next 40 years, the company has become

ubiquitous with sensing-centric vehicle systems from anti-theft and parking

assistance to ADAS. The company's accumulation of experience and technology

over the four decades has led to itscapabilities in automotive sensors being

widely recognized by many of the industry's majors like Ford, Mazda, Toyota,

and Mitsubishi.

 

With superior technology and service, Whetron Electronics has maintained

long-term relationships with customers and became the exclusive supplier of

Honda's ultrasonic radar in 2015, establishing its leadership position in

intelligent vehicle electronics.

 

Roads, traffic conditions, geography, and climate environments vary greatly,

and the proper working of the sensing system under various scenarios requires

experience and repeated iteration. "There will always be many unexpected

situations."

 

Alex said, for example, when the vehicle is being driven along steep

up-and-down mountain roads, it becomes impossible for the front and rear

millimeter wave radar to detect objects outside the vehicle correctly and

respond as the slope is too inclined and the radar angle is fixed. This is

unacceptable to car manufacturers. To improve radar discrimination accuracy to

more than 95%, the company repeatedly conducted road tests with automakers over

an eight-month period and kept modifying the algorithm until a satisfactory

solution was found. This is just one of many cases where the company leveraged

its rich measurement experience to overcome blind spot challenges and provide

drivers with superior quality and service.

 

Making progress with carmakers

 

As vehicle sensing systems gradually transition from a single sensor to

multiple sensing, the challenges facing sensing system manufacturers become

ever more complex. The technology-centered advantages of Whetron Electronics

are expected to become even starker in the highly competitive automotive

electronics market.

 

To overcome these challenges, it behooves sensing system manufacturers to work

closely with automobile manufacturers. The tacit interaction and trust

relationship established between Whetron Electronics and carmakers over the

last 40 years has laid a solid foundation for the development of intelligent

and driverless cars and led to the design and provision of the most beneficial

sensing solutions.

 

Alex also mentioned that in the process of the company's pursuit of progress,

the AI on Chip Industrial Cooperation Strategic Alliance established by the

Smart Electronics Industry Promotion Office (SIPO) of the Industrial

Development Bureau, provided information sharing across the sector, exchanges

leading to collaborations with domestic and foreign manufacturers, access to

international resources and business opportunities assistance. All the support

has proven invaluable to Whetron Electronics and helped the company achieve the

goal of accelerating expansion into the global automotive electronics market.

 

Keeping pace with the times and being at the forefront of the EV's trend

 

By being among the first to collaborate with carmakers and manufacturers of car

engines, Whetron Electronics was an early entrant into the market for

intelligent EVs with integrated driving and parking functionalities.

 

Alex noted that the parking and driving functions of vehicles in general have

always been controlled by two independent systems, while the whole electronic

and electrical architecture of the vehicle has gradually shifted from a

distributed to a centralized one. Reductions in cost, power consumption, and

vehicle weight have made it so that the integration of driving and parking

systems is no longer a challenge.

 

Whetron Electronics, as a key component within the supply chain of Taiwan's

automotive electronics industry, is confident in the market, "Taiwan excels in

both ICT industry hardware and software and has advantages in ADAS research. We

believe that the island is ideally positioned to play a key role in the EV and

autonomous vehicle markets." concluded Cho.

 

Media Contact

Shine Chiu

shine@fusionmedium.com

+886 919-031-282

 

SOURCE: Fusionmedium

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