oToBrite Bullish on Future of Commercial and Special-purpose Vehicle Markets Given Wide-ranging Uses of Vision AI
PR98790
TAIPEI,Nov.14,2022/PRNewswire=KYODO JBN/--
This article is based on an interview undertaken by FusionMedium's technology
online media, TechOrange, and published with permission:
In recent years, the application of Vision AI has been witnessing rapid growth.
In tandem with the automotive sector, the new technology has experienced a
notable increase in demand for integration into commercial vehicle fleets,
autonomous mobile robots (AMRs), and low-speed special-purpose vehicles in
response to the trend towards smart factories, smart logistics, and smart
cities.
oToBrite Electronics, a fast-growing advanced driver assistance system (ADAS)
and autonomous driving solutions provider in Taiwan, has been working in this
field since its inception in 2013, devoting itself to product and technology
development, as well as quality and performance enhancement.
The company also participated in the AI on Chip Industrial Cooperation
Strategic Alliance initiated by the Smart Electronics Industry Promotion Office
(SIPO) of the Industrial Development Bureau, in a move to facilitate
cross-domain exchanges with manufacturers, connect with global resources, and
enhance its international visibility and competitiveness.
The company established a complete supply chain ecosystem in less than a decade
through continuous technology iteration and broad cooperation with upstream and
downstream strategic partners.
When it comes to the evolution of the automotive sector, Tzeng emphasized that
the market must be viewed from three perspectives: passenger cars, trucks, and
special-purpose vehicles.
Analysis of the three major applications for Vision AI: passenger cars, trucks,
and special-purpose vehicles
oToBrite formulated a different strategy for each of the three markets. As for
passenger vehicles, Tzeng noted that most automakers are very sensitive to
price.
He explained that such vehicles are expected to stay within the L0-L3 segment
in terms of autonomous driving for the foreseeable future due to regulations
and the expectation that drivers still must assume responsibility for their
driving behavior.
This trend, which, when coupled with the high demand for ADAS in passenger
vehicles, pushed oToBrite to remain more focused on the development of
applications for the assisted driving feature.
More opportunities appear to be in the offing for the commercial vehicle
market, as Vision AI is better positioned to benefit from the same regulations
that could hobble growth in the passenger segment.
Tzeng pointed out that in accordance with UN regulations, a growing number of
countries in recent years have started requiring that commercial vehicles be
equipped with ADAS and autonomous driving functions to protect other more
vulnerable road users, in particular, pedestrians.
Vision AI is expected to continue to play important, if not more important,
role in L2 and above automated driving systems in the short term.
This is, for the most part, due to the design of road networks and all road
signage, including road construction warnings and lane indicators, having been
formulated for human recognition.
The importance of Vision AI will continue to increase until such time that
information about the traffic system as a whole and actual road conditions can
reach a point where they can be communicated seamlessly to moving vehicles.
Furthermore, in enclosed areas such as farms, factories, logistics parks,
mines, golf courses, and ports, where labor shortages tend to be more
pronounced, automation and intelligence are emerging as the driving issue.
Tzeng said that special-purpose vehicles are characterized by less overall
usage, fast deployment, and high added value, which, combined with the fact
that buyers are not very price sensitive when acquiring such products, provides
a vast and untapped market for oToBrite.
Plus.ai and many top automakers chose oToBrite. How did you differentiate
yourself from the competition?
Since 2013, oToBrite has gained much experience and knowledge in dealing with
the passenger, commercial, and special-purpose vehicle segments. The most
impressive thing is that the firm designed an automated parking system for an
Asian EV carmaker in 2018 with its leading vision of AI technology.
In this regard, Tzeng mentioned that oToBrite made unprecedented progress by
using only 0.2 Tops (tensor processing units) to complete the task which was
originally expected to require the computing power of hundreds or even
thousands of Tops chips. "In 2018, we helped an EV producer based in Asia
develop the world's first model with an auto parking system based on our
around-view technology. In developing the auto parking solution, carmakers were
enabling the detection using an infrared system, and hardly anyone was doing it
with Vision AI. For this reason, the following year, in 2019, the EV maker won
the global autonomous driving competition."
"Efforts have been made in more fields for going intelligent, and we are also
very interested in the future development of vehicle camera modules in the
fishery, agriculture, and transportation sectors. In the near future, oToBrite
will start to explore the possible opportunities of Vision AI in smart retail
and smart cities."
Media Contact
Shine Chiu
shine@fusionmedium.com
+886-919-031-282
SOURCE:Fusionmedium
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