PR98806

NEW YORK and SINGAPORE, Nov. 15, 2022 /PRNewswire=KYODO JBN/ --

  -- Panchawati has joined the Content and Strategy leadership team and

     will be based in Singapore

National Research Group (

https://c212.net/c/link/?t=0&l=en&o=3709686-1&h=3447398172&u=https%3A%2F%2Fwww.nationalresearchgroup.com%2F&a=National+Research+Group

)  (NRG), recognized as an insights leader at the edge of technology, content,

and culture, today announced that Sushma Panchawati, a veteran insights

strategist and emerging markets specialist, has been appointed Senior Vice

President, Content & Strategy. She will oversee the firm's presence in the

Asia-Pacific (APAC) region. NRG is part of Stagwell (

https://c212.net/c/link/?t=0&l=en&o=3709686-1&h=165434462&u=http%3A%2F%2Fwww.stagwellglobal.com%2F&a=Stagwell

)  (NASDAQ: STGW), the challenger network built to transform marketing.

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In her new role, Panchawati will work closely with both existing and new

clients across the streaming, television, and theatrical landscapes, leading

brand health, concept evaluation, messaging and positioning, content testing,

and creative material testing.

"Now is a really exciting time to be working on the content landscape in

Asia-Pacific given the discernible impact it has been having on the world at

large for the last decade. I am very excited to help our clients take it to new

heights by tapping into the rich multi-cultural tapestry here and to be part of

NRG's journey in the region," said Panchawati.

Panchawati has more than 15 years of experience working in product and

marketing strategy. Most recently, she was part of the founding team at

Edvanza, a career advancement partner for young professionals. There, she led

the design and delivery of the company's MVP product proposition, as well as

the foundational business and marketing strategy, driving growth in the UK,

Africa, and India. Before that, Panchawati led the APAC region for The Sound, a

brand strategy and product innovation agency. She has led strategy and research

efforts across APAC, EU, Africa, and South America working with brands like

Google, Pinterest, Netflix, Amazon, and Apple on their brand launch campaigns,

marketing and product strategies, and innovation pipelines.

"With established markets maturing, Asia-Pacific is a region of particular

importance for many of our entertainment clients. However, its diverse range of

cultures and tastes means that success will depend on bespoke marketing

strategies. Sushma's deep expertise and unique perspective across the region

will be invaluable to our clients as they navigate the opportunities ahead,"

said Stephen Palmer, President, Content & Strategy.

Panchawati earned her undergraduate degree from Jawaharlal Nehru Technology

University and a master of business administration from MICA in India. She is a

regular speaker at global conferences like the European Society for Opinion and

Marketing Research (ESOMAR), highlighting her experience working across a

diverse set of markets and methodologies. She will be based in Singapore.

About National Research Group

National Research Group is a leading global insights and strategy firm at the

intersection of entertainment and technology. Rooted in four decades of

industry expertise, the world's leading marketers turn to us for insights into

growth and strategy for any content, anywhere, on any device. Working at the

confluence of content, culture and technology, NRG offers insights for bold

storytellers everywhere. To learn more, please visit

www.nationalresearchgroup.com , and follow us on LinkedIn and Instagram.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver

scaled creative performance for the world's most ambitious brands, connecting

culture-moving creativity with leading-edge technology to harmonize the art and

science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+

countries are unified under a single purpose: to drive effectiveness and

improve business results for their clients. Join us at www.stagwellglobal.com .

For NRG:

Mary Moczula

mary.moczula@nrgmr.com

For Stagwell:

Sarah Arvizo

pr@stagwellglobal.com

Source - Stagwell Inc.