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SHANGHAI, Nov. 16, 2022 /Xinhua=KYODO JBN/--

On Nov. 10, the 5th China International Import Expo (CIIE) draw to a close in

Shanghai, marking the successful holding of an exchange platform where domestic

and global brands gather. King's Luck Brewery, from east China's Jiangsu

Province, attended the expo again, offering the world a taste of Chinese liquor.

The Global Forum for Brand Equity Strategists, which has been held for four

years, is one of the important activities for the exchange of Chinese and

foreign enterprises at the CIIE.

During the event, King's Luck Brewery released the development case of Guoyuan

series, a new generation of high-end liquor brand in China.

Established in 2004, the brand made a presence at the Shanghai World Expo in

2010, entered the UN in 2018, and appeared at the CIIE in 2021. In the process

of high-quality growth, the brand promotes the Chinese luck culture in its

efforts to explore the new development path of Chinese brands.

A branding case of the Guoyuan's V series won an award in its endeavor to boost

soft power this year.

During the roundtable dialogue, King's Luck Brewery and representatives from

global renowned enterprises such as doTERRA, Reckitt Benckiser, RDM Group and

Uniqlo discussed the high-quality development and global communication of

enterprises, and jointly launched the annual cooperation initiative of Chinese

and foreign brands.

At a fraternity activity, Chinese and foreign guests gathered together to taste

a liquor product from Guoyuan series and exchanged souvenirs. Qian Zhenhua, the

world champion of modern Pentathlon, sent his best wishes to the Chinese and

foreign brands.

Shanghai Hongqiao transportation hub, as the main gateway for Shanghai to

welcome guests thanks to its comprehensive transportation services, is an

important window and bridge for the CIIE. This year, Guoyuan once again

appeared in the CIIE exhibition corridor located in the transportation hub,

showcasing the historical heritage and innovation of Chinese famous liquors to

global visitors.

Looking forward, King's Luck Brewery will lead the Chinese liquor industry to

build a new development pattern, and strive to chart a new course for Chinese

liquor to go global. Via such efforts, the influence of Chinese liquor is

expected to spread to the world and become the Chinese taste enjoyed by global

consumers.

Source: King's Luck Brewery

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   Caption: Guoyuan series liquors are at display at the CIIE.