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ISTANBUL, Nov. 17, 2022, /PRNewswire=KYODO JBN/ --

Beko's partnership with Water.org, co-founded by Matt Damon and Gary White,

will help scale water and sanitation solutions for families in need in Kenya,

building on the 48 million lives the organization has already changed with safe

water.

Video - https://mma.prnewswire.com/media/1949254/Beko_video.mp4

Photo - https://mma.prnewswire.com/media/1949241/Akin_Garzanli_CMO_Arcelik.jpg

Logo - https://mma.prnewswire.com/media/1820672/Beko_Logo.jpg

Logo - https://mma.prnewswire.com/media/1949242/Water_org_Logo.jpg

Beko, one of the top three large-home appliances brands in Europe*, today

announced a new partnership with Water.org to support a community programme

that will empower 10,000 Kenyans in need with access safe water and sanitation

solutions.

According to Water.org, 15 percent of Kenyans rely on unimproved water

sources,  such as ponds, shallow wells and rivers, while 41% of Kenyans lack

basic sanitation – facilities. These challenges are even more prevalent in

rural areas where people are often unable to connect to piped water

infrastructure.

Through the two-year partnership, Beko will support Water.org and its local

partner AMFI Kenya, the association of microfinance institutions, to help scale

and promote solutions to enable access to safe water in urban slums and rural

areas without reliable water sources.

The programme will include the development of learning materials and activities

to empower communities with affordable access to loans so they can install

wells, water storage tanks, filters, rainwater harvesting systems and

sanitation solutions. The partnership will also help to mobilise capital

investments totaling USD 700 000 for water and sanitation loans to impact

hard-to-reach communities.

Akin Garzanli, Chief Marketing Officer, Arçelik, said: "Access to

safe water and sanitation is an essential human right, and any barriers to

these pose serious threats to well-being, and undermines social and economic

development. At the heart of many of our innovations and solutions is the

recognition that resources like water are incredibly precious. This is true for

our global consumers, who we encourage to save water through our technology and

ethos, and  for those without access to clean, safe water.  We are proud to

support Water.org and share skills and resources to empower families in need

with access to lasting water sources.

Gary White, CEO and Co-founder of Water.org, said: "We appreciate the support

of Beko to help change lives in Kenya with access to safe water or

sanitation solutions. Together we will empower families in need with lasting

access to safe water, and the hope, health and opportunity that flow from it."

The partnership builds on the ambitious commitments and work to date promoting

responsible water consumption from Arçelik, parent company of Beko, and

includes developing cutting-edge home appliances to help households reduce

water waste, as well as leveraging the latest technologies across its own

production operations to increase water efficiency in all regions where its

suppliers are located.

Beko has been operating in Kenya for 10 years and its belief that healthy

living is only possible on a healthy planet informs every aspect of the

business, from product development to business decisions and its desire to

engage hard-to-reach communities across the globe. The new partnership provides

a valuable opportunity for Beko to leverage its significant expertise and

resources to scale and deliver positive impact for Kenyan consumers.

Notes to Editors:

About Beko

Beko is the international home appliance brand of Arçelik, which is a

multinational household appliances manufacturer that operates with 12 brands

and employs 45,000 people worldwide. Beko is one of the top 3 large home

appliances brands in Europe*. The brand is the naming partner of Fenerbahçe

Men's Basketball Team.

Beko has been focusing on healthy living for years, raising awareness and

developing products that make healthy living possible and convenient. Beko's

brand mission is 'healthy living is only possible on a healthy planet'. Beko is

committed to protecting the planet by designing and manufacturing

energy-efficient products and investing in resource efficiency in production.

www.beko.com　

*Source Euromonitor International Limited; Large Appliances as per "Major

Appliances" in Consumer Appliances 2022ed, retail volume, 2021 data.

About Water.org

Water.org is an international nonprofit organization that has positively

transformed more than 48 million lives around the world with access to safe

water or sanitation. Founded by Gary White and Matt Damon, Water.org pioneers

market-driven financial solutions to the global water crisis. For 30 years,

they've been providing women hope, children health and families a bright future.

For more information visit https://water.org  

SOURCE: Beko