PR98631

HONG KONG, Nov. 18, 2022 /PRNewswire=KYODO JBN/

TCL offers immersive viewing experiences and exciting opportunities to connect

with brand ambassadors during the world's greatest football event

Millions of sports fans worldwide are counting down to the kick-off of the

world's greatest football event on 20 November. As the dominant player in the

global TV industry and a long-time sports supporter, TCL is looking forward to

enhancing fans' experience of the action-packed event and inspiring greatness.

Not only does TCL have a winning lineup of Mini LED QLED TVs that offer

incredible viewing experiences for fans watching at home, but it will also roll

out a host of exciting online and offline activities throughout the world's

largest 'festival of football'.

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Premium 'Pitch-Side' Viewing Experience

TCL has been dedicated to Mini LED technology since 2018, and its 2022 TCL TV

series offers an ultra-wide choice of TVs from core to flagship models to

maximise viewing enjoyment. TCL's latest generation of Mini LED technology

delivers immersive next-level viewing with high contrast, improved brightness,

an ultra-thin profile and many more local dimming zones. With 16-bit

ultra-precise light control, TCL Mini LED technology ensures richer colors and

more realistic details in dark rooms or the brightest daylight. Meanwhile,

TCL's Mini LED backlight technology and up to 144Hz high refresh rate ensures

fast moving objects are clearer and sharper on screen. The result is

exceptional picture quality that puts viewers in the middle of the action to

make them feel like they are pitch-side for the global football party.

For the ultimate home theater experience, the XL Collection of large TV

displays includes 85-inch displays and the 98-inch QLED TCL TV, featuring

Quantum Dot color technology. TCL's latest C-Series TVs also offer outstanding

picture quality and include the all-round EISA Premium 4K Mini LED TV C835,

with Dolby Atmos for immersive sound.

Join in the Football Fever with TCL's Brand Ambassadors

Ahead of the event, TCL has lined up a top squad of TCL 2022 football brand

ambassadors: Brazilian international Rodrygo, English international Phil Foden;

Spanish international Pedri and Raphael Varane of France. As their national

teams battle it out for a place in the final, the four football superstars will

be a crucial part of TCL's global online campaigns during the football event.

TCL will invite fans to follow and cheer their favorite ambassador, share their

passion for football and make the most of every football moment.

Cheer For Your Favorites

Adding to the fun of cheering along online, TCL will launch creative filters,

games and challenges across social media channels, including Tik Tok and Kwai.

On Instagram, TCL lets fans choose from an array of colorful AR filters to show

their support for their favorite teams and players.

TCL will also roll out a series of pop-up roadshows where fans can get together

in a carnival atmosphere and share football experiences, in person, around the

world.

Stay tuned to learn more about TCL's online and offline activities, and get

ready to cheer your favorite team, player and TCL brand ambassadors and

celebrate every goal of this amazing global sports event.

About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a

leading player in the global TV industry. Founded in 1981, it now operates in

over 160 markets globally. TCL specializes in the research, development and

manufacturing of consumer electronics products ranging from TVs, audio and

smart home appliances. Visit TCL home page at https://www.tcl.com.

SOURCE: TCL Electronics

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