Hard Rock Cafe and Lionel Messi Team Up to Bring The Messi Burger Champion's Edition to Fans Worldwide
PR98875
HOLLYWOOD, Fla., Nov. 18, 2022 /PRNewswire=KYODO JBN/ --
-- Enjoy the Messi Burger Champion's Edition and shop the New Messi Collection
at Hard Rock Cafe locations worldwide
Hard Rock Cafe is expanding upon its partnership with world-renowned soccer
legend Lionel Messi with its latest release of its fan-favorite Messi Burger –
Champion's Edition. Exclusively available at Hard Rock Cafe (
) locations worldwide, the Messi Burger Champion's Edition is fit for the
G.O.A.T and now features three complimentary dipping sauces: aioli, Latin chili
and Messi's favorite, chimichurri; perfect for pairing with the burger and
dipping hot fries for an overall winning taste experience.
Logo -
https://mma.prnewswire.com/media/753406/HRBrand_BLACK_2010_24_16_ID_314f48f4d594_Logo.jpg
"It is an honor to continue our partnership with world-renowned soccer star,
Lionel Messi, and take the LIVE GREATNESS campaign to the next level with the
Messi Burger Champion's Edition," said Anibal Fernandez, SVP of Cafe Division,
Hard Rock International. "We couldn't be more excited to help Hard Rock and
Messi fans get in on the action and they are going to love the new sauces, each
of which, complements the Messi Burger in its own unique way."
The Messi Burger launched in March 2022 to worldwide fandom. The fan favorite
burger features a juicy double stack of fresh ground beef patties, met with a
winning combination of toppings: provolone cheese, sliced chorizo, caramelized
red onion and Hard Rock's signature, spicy, smoky sauce, served on a toasted
brioche bun with shredded romaine lettuce and vine-ripened tomato.
As part of Hard Rock International's "LIVE GREATNESS" campaign in partnership
with Lionel Messi, the brand is releasing a brand-new retail collection,
including hoodies now available for purchase in the Rock Shop at Hard Rock Cafe
locations worldwide. Fans can also immerse themselves in the action and unlock
unique 3D augmented reality experiences with select hoodies in the collection
when they scan a QR code. These QR code AR experiences can be shared with
friends and family and will also be available to share on Instagram.
All merchandise from the collaboration between Hard Rock and Lionel Messi is
available in stores and online (
).
SOURCE Hard Rock International
CONTACT: Jonathan Goldman, JGoldman@Golin.com
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。