PR98906

BINZHOU, China, Nov. 21, 2022 /PRNewswire=KYODO JBN/ --

A report from chinadaily.com.cn:

Binzhou, a city in East China's Shandong province, is working to promote the

integration of culture and tourism by making use of the natural and cultural

resources along the Yellow River to serve its high-quality development.

Yellow River, the second-longest river in China, spans 94 kilometers across

Binzhou, creating distinctive natural landscapes. Along the Yellow River, the

city has six 4A-level scenic spots, and 42 cultural protection sites above the

provincial level.

Binzhou has been exploring local Yellow River themed tourism resources to help

upgrade cultural tourism projects in recent years.

With the local government's efforts, Xizhifang ancient village, Puhu Lake

Scenic Area, and Dayuzhang Forest Park have developed into sightseeing

highlights along the Yellow River.

The 70.7-meter-high Huanghe Tower, also known as the Yellow River Tower, in

Puhu Lake Scenic Area, which was completed last year, has become a popular

landmark in the city for viewing the natural landscapes along the Yellow River.

In addition to landmarks, Binzhou also developed a series of Yellow River

themed tourism routes, featuring ecological culture, homestay experiences and

self-driving tours.

These routes not only connect popular scenic sites and also add a variety of

interactive experiences, such as homestays, sightseeing, and suburban

self-driving tours, but also showcase the diversified elements of the Yellow

River.

The Yellow River has also developed a profound historical culture in the city,

which adds to its tourism development. Binzhou is home to 10 national

intangible cultural heritages, 52 provincial ones and 186 municipal ones. The

Huimin clay sculpting, Boxing straw plaiting technique, and Binzhou Lyu Opera

have been significantly influenced by Yellow River.

The report to the 20th National Congress of the Communist Party of China

emphasized that more efforts need to made to "encourage positive interplay

between culture and tourism and advance deeper integration of the two sectors".

Binzhou encouraged local counties and districts to exert advantages of

traditional folk culture and develop tourism by integrating intangible cultural

heritage. A series of cultural activities have been held regularly to promote

Yellow River culture. The booming cultural tourism industry has also helped

increase the incomes of local residents and improved living conditions.

source: chinadaily.com.cn