PR98902

ST. LOUIS, Nov. 23, 2022 /PRNewswire=KYODO JBN/ --

-- Korea First Rent A Car to introduce the Enterprise Rent-A-Car and Alamo

brands to the South Korean market

Two of the world's top car rental brands are gaining a foothold in South Korea

for the first time. Today, Enterprise Holdings (

https://c212.net/c/link/?t=0&l=en&o=3715123-1&h=1274975323&u=https%3A%2F%2Fwww.enterpriseholdings.com%2F&a=Enterprise+Holdings

) announced an agreement with Korea First Rent A Car to add new franchise

locations featuring car rental options from Enterprise Rent-A-Car (

https://c212.net/c/link/?t=0&l=en&o=3715123-1&h=4259259817&u=https%3A%2F%2Fwww.enterprise.com%2Fen%2Fhome.html&a=Enterprise+Rent-A-Car

) and Alamo (

https://c212.net/c/link/?t=0&l=en&o=3715123-1&h=2849350413&u=https%3A%2F%2Fwww.alamo.com%2F&a=Alamo

).

Photo - https://mma.prnewswire.com/media/1951621/KFR_President_Yong_Jun_Youn.jpg

Logo -

https://mma.prnewswire.com/media/557711/PRN_ENTERPRISE_HOLDINGS_BRANDS_LOGO_A_1yHigh.jpg

Founded in 1992, KFR has a well-established presence at U.S. military

facilities in South Korea and a strong roster of key accounts including major

corporations – both foreign and domestic – hotels, TV stations and more.

The company has experienced success providing short- and long-term mobility

solutions featuring an option for chauffeur-driven luxury car services. In the

Asia-Pacific region, Enterprise currently offers chauffeur-driven services

through its partners in Vietnam, the Philippines, and China.

"KFR's focus on providing a luxury offering coupled with their exemplary track

record of first-rate customer service makes them an ideal partner for

Enterprise," said Marco Beltgens, Assistant Vice President, Global Franchising

– Asia Pacific at Enterprise Holdings. "The market presents tremendous

opportunity. South Korea boasts a number of major corporations with a huge

global presence, which will allow us to grow our corporate rental business

throughout the region."

KFR currently offers a range of compact cars, luxury cars, SUVs and vans

available for daily, weekly monthly or even yearly rental options. The brand

operates eight locations throughout the country, and they aim to open

additional locations in other major metropolitan areas as the business develops.

Expansion plans include a presence at the four largest airports in South Korea

including the Seoul-Incheon International Airport and Gimpo International

Airport in Seoul; the Jeju International Airport in Jeju; and the Gimhae

International Airport in Busan.

"We were looking to take our business to the next level, and Enterprise has a

well-established track record of global growth in a number of markets across

the world," said KFR President Yong Jun Youn. "We look forward to leveraging

our synergies to seize a greater share of this growing market."

Enterprise Rent-A-Car and Alamo branches are scheduled to open in South Korea

in April 2023.

Enterprise Holdings is the world's largest vehicle rental business and operates

a network of more than 10,000 neighborhood and airport rental locations in more

than 90 countries and territories across the globe. Through its franchise

partners, Enterprise has seen significant international growth over the past 10

years, which includes a presence in 10 countries and territories in the Asia

Pacific region.

Enterprise's National Car Rental brand franchise partner also currently

operates two locations in the Seoul area including at The Plaza Hotel Seoul.

For more information about Enterprise Holdings, visit

www.enterpriseholdings.com.

About Enterprise Holdings  

Enterprise Holdings Inc. is a leading provider of mobility solutions, owning

and operating the Enterprise Rent-A-Car (

https://c212.net/c/link/?t=0&l=en&o=3715123-1&h=4259259817&u=https%3A%2F%2Fwww.enterprise.com%2Fen%2Fhome.html&a=Enterprise+Rent-A-Car

), National Car Rental (

https://c212.net/c/link/?t=0&l=en&o=3715123-1&h=4048252272&u=https%3A%2F%2Fwww.nationalcar.com%2Fen%2Fhome.html&a=National+Car+Rental

) and Alamo (

https://c212.net/c/link/?t=0&l=en&o=3715123-1&h=2849350413&u=https%3A%2F%2Fwww.alamo.com%2F&a=Alamo

) brands through its integrated global network of independent regional

subsidiaries. Enterprise Holdings and its affiliates offer extensive car

rental, carsharing, truck rental, fleet management, retail car sales, as well

as travel management and other transportation services, to make travel easier

and more convenient for customers. Privately held by the Taylor family of St.

Louis, Enterprise Holdings together with its affiliate Enterprise Fleet

Management manages a diverse fleet of 2.1 million vehicles through a network of

more than 10,000 fully staffed neighborhood and airport rental locations in

more than 90 countries and territories.

SOURCE Enterprise Holdings Inc.

CONTACT: Mike Wilmering, Enterprise Holdings, michael.wilmering@ehi.com