PR98933

SINGAPORE, Nov. 22, 2022 /PRNewswire=KYODO JBN/ --

-- Enhanced access and management of hybrid data will accelerate PTT Oil and

Retail Business's creation of Thailand's first ever integrated retail and

fueling customer experience.

Cloudera (

https://c212.net/c/link/?t=0&l=en&o=3716703-1&h=3236517229&u=https%3A%2F%2Fwww.cloudera.com%2F&a=Cloudera

), the hybrid data company, today announced that Thai oil and retail

corporation PTT Oil and Retail Business Public and Company Limited (OR) has

chosen Cloudera to create the country's first ever integrated retail and

fueling customer experience through the enhancement of their data analytical

capabilities. OR is taking steps to implement the Cloudera Data Platform (CDP)

to power its new data and analytics platform that delivers insights, providing

OR with a clearer view of their customers while enhancing customer engagement

by offering a unified and personalized experience across OR's 1,900 gas

stations and 3,000 retail branches. This optimized use of data analytics will

also drive the overall transformation of OR's digital infrastructure, enabling

the company to leverage new technologies such as Artificial Intelligence and

geo-analytics to accelerate operational processes.

Logo - https://mma.prnewswire.com/media/495570/Cloudera_Logo.jpg

The consolidation of Petroleum Authority of Thailand Public Company Limited's

oil and retail businesses to form OR has brought the management of linked

businesses, such as cafes located at gas stations, closer together. Customers'

interactions with OR's business subsidiaries across multiple touch points

generated vast amounts of data to map the customer journey and develop

integrated and personalized omni-channel experiences for its digitally savvy

customers. These customer insights would also inform future marketing and

promotional strategies to expand OR's local business presence. To leverage this

data in achieving higher business growth, OR needed a flexible, efficient and

secure solution to manage their enterprise data in a new analytics platform

that serves as a single source of truth and to democratize data access to their

employees spanning different business units for analysis.

OR is working with Cloudera to design and migrate their existing data platform

onto Cloudera's hybrid data solution. OR has selected CDP as the best fit

solution to speedily access and manage their data stored across their various

cloud and on-premises environments, with the goal for full implementation by

2024. Key challenges that OR seeks to address include seamless and secure

access to and delivery of structured and unstructured data stored across

multiple environments, organization and scale of data across the data

lifecycle, and integrated security and governance that will enable the

application of new technologies such as geo-analytics and artificial

intelligence to enhance operational processes. With the ability to tap on

real-time insights, OR will be able to deliver personalized services by

integrating offerings from its multiple business units and subsidiaries. This

will also help reduce time spent on other business processes such as

franchising, as the technologies could automate location leasing requests from

franchise owners of OR's food and beverage businesses across Thailand.

"At OR, we see data as 'the new gold' and are glad to have chosen to work with

Cloudera to implement the technology crucial for realizing our business

strategy. We are interested in CDP's ability to harness both on-premises and

cloud-based data, which makes it an ideal solution for our hybrid data

architecture. With CDP, we are looking to build a platform to democratize our

enterprise data and enhance our analysis, which will help us better understand

our customers to create impactful and personalized experiences. This will also

provide us with the right structured data to support new technological

applications. We are looking forward to harnessing the full potential of hybrid

data with Cloudera," said K.Wison Suntharachan, Senior Executive Vice President

of Corporate Strategy and Sustainability, OR

"Customers today are seeking more personalized, omni-channel experiences. Data

is an important resource in creating these experiences, by providing the pieces

needed to form a robust understanding of customers' needs and wants. OR's vast

amounts of data, available through their businesses, provides the perfect

opportunity. Cloudera is delighted to provide the platform needed for OR to

turn this data into meaningful experiences for customers," said Remus Lim, Vice

President, Asia Pacific and Japan, Cloudera.

About Cloudera

At Cloudera, we believe data can make what is impossible today, possible

tomorrow. Cloudera taught the world the value of data, creating an industry and

ecosystem powered by the relentless innovation of the open source community. We

empower our customers, leaders in their industries, to transform complex data

into clear and actionable insights. Through our hybrid data platform,

organizations are able to build their data-driven future by getting data, no

matter where it resides, into the hands of those that need it. Learn more at

www.Cloudera.com.

Cloudera and associated marks are trademarks or registered trademarks of

Cloudera, Inc. All other company and product names may be trademarks of their

respective owners.

Source - Cloudera, Inc.

CONTACT: Cassandra Lew: press@cloudera.com; Anisah Ghapar:

singaporecloudera@archetype.co