Hivestack partners with China's leading offline advertising solution provider, Focus Media

Hivestack Inc.



SHANGHAI, CHINA and MONTREAL, Nov. 24, 2022 /PRNewswire=KYODO JBN/ --


-- Partnership to offer programmatic scale to local and international brands

across China


Hivestack (

), the world's leading, independent programmatic digital out of home (DOOH) ad

tech company today announced a partnership with Focus Media (

), China's leading offline advertising solution provider. Focus Media's DOOH

inventory across office building elevators will gradually be integrated into

the Hivestack Supply Side Platform (SSP) allowing advertisers to activate large

scale programmatic DOOH campaigns via Private Marketplace (PMP) deals across



Focus Media covers 2.6 million elevator terminals across China with a wide

selection of interactive digital screens, including elevator screens and movie

theater media networks through which advertisers can reach and engage with 300

million urban residents in China in over 230 cities on a daily basis.

Integrating Focus Media's inventory into Hivestack's global SSP will provide

unparalleled access to prime OOH media locations across China and will allow

for advertisers from within China and from global markets outside to seamlessly

plan, activate and measure programmatic DOOH campaigns and drive business



Aileen Ku, General Manager China, Hivestack said: "We are thrilled to be

partnering with Focus Media, one of the world's leading out of home (OOH)

advertising companies. It is such an important addition on our supply side

platform, which offers many boundless opportunities to expand and elevate our

current inventory, enabling Chinese and global brands more accessible in the

market to reach their target audiences with more precision."


Andreas Soupliotis, Founder & CEO of Hivestack commented: "Our partnership with

Focus Media represents a significant milestone for our business in China. We

began this journey two years ago by replicating our tech stack behind the

Chinese firewall to be able to power inside out opportunities for Chinese

brands and also outside-in transactions, bringing overseas revenue to Chinese

DOOH media owners. We are now ready for the next phase of Hivestack China - to

power domestic transactions. With our Focus Media partnership, we now have

incredible scale in China - enough to convince Chinese marketers to augment

omnichannel budgets to include programmatic DOOH. China has been a big

investment and commitment for us - we are so excited to see our vision bear



Cindy Chen, Chief Strategy Officer, Focus Media added: "We are excited to

announce this strategic partnership with Hivestack as we continue to develop

our programmatic digital out of home (DOOH) offering across China. The way in

which Hivestack has built their technology in China is extremely valuable to

our business as Focus Media has been offering "targeted" premium ads to reach a

subdivision of specific audiences. This can now be further empowered with

advanced technology and data from Hivestack."


Jason Jiang, Chairman & CEO, Focus Media said: "With the advantages of Focus

Media's centralized media resources and our strong brand exposure in the

market, this partnership with Hivestack will help advertisers in China and

globally to achieve rapid business growth."


Leveraging technology and data, programmatic DOOH is empowering brands to

connect and engage with audiences outside of their homes in a more concise and

measurable way than ever before. Media owners are increasingly leaning towards

generating DOOH revenue via programmatic. Through this new partnership, Focus

Media and Hivestack have created an incredible opportunity for advertisers to

engage with 300 million mainstream consumer groups in China, bringing the OOH

industry to new heights with new innovation and new business breakthroughs in



About Hivestack (



Hivestack is the largest independent, global, full stack, marketing technology

company, powering the buy and sell side of programmatic digital out of home

(DOOH) advertising. Hivestack was founded in 2017 with headquarters in

Montreal, Canada and operates in 25+ countries across the globe.  For more

information, please visit (

) or follow us on LinkedIn, Twitter and Facebook @hivestack.


About Focus Media (



Focus Media Information Technology Co., Ltd. (002027.SZ) operates China's

largest lifestyle targeted interactive digital media network. The Company

offers one of the most comprehensive targeted interactive digital media

platforms aimed at Chinese consumers at various urban locations. The

increasingly fragmented and mobile lifestyle of Chinese urban consumers has

created the need for more efficient media means to capture consumer attention.

Focus Media's mission is to build an increasingly comprehensive and measurable

interactive urban media network that reaches consumers at various out-of-home



Media Contact:


Ginny Bourne


Global Marketing & Communications Director


SOURCE:  Hivestack Inc.