PR99003

BEIJING, Nov. 28, 2022 /PRNewswire=KYODO JBN/ --

Chinese renowned liquor producer Wuliangye has been voted as the most popular

Chinese liquor brand in the Most-loved China's Brands Amongst Global Consumers

event, showed the results unveiled on November 26.

The Most-loved China's Brands Amongst Global Consumers event was jointly

launched by the office of the National Brands Project of Xinhua News Agency,

China Economic Information Service (CEIS) and other institutions.

An online voting among overseas consumers was initiated on May 10 on their

preference of Chinese brands selected into a preliminary list by referring to

data from mainstream media, industry associations, e-commerce platforms, etc.

The voting list covers 137 Chinese brands of 11 categories, including

automobiles, home appliances, pharmaceuticals and alcohol, etc.

During the one-month online voting period, votes of overseas consumers for

their favorite Chinese brands were collected from platforms like the English

channel of Xinhuanet, the overseas social media matrix of CEIS, Google, dpa,

InfoQuest, etc. Wuliangye won the most likes among liquor brands.

Based on online voting, overseas influence and objective data, over 60 brands

were shortlisted. After an review by an expert panel, 50 Chinese brands,

including Wuliangye, were finally nominated as the most-loved Chinese brands.

Chinese liquor brands are facing opportunities to expand global influence, and

as an industry leader, Wuliangye actively cultivates overseas markets by

participating in international activities and spreading Chinese liquor culture,

contributing to the further alignment of Chinese liquor brewing process and

world brewing standards.

Driven by growing trade between China and the international community,

Wuliangye speeds up its global layout and steadily promotes its

internationalization process by building three international marketing centers

in Asia-Pacific, Europe and America, setting up tasting centers in overseas

cities, etc.

Wuliangye has also been deeply integrated into international platforms like the

China International Import Expo, APEC, the Boao Forum for Asia and China-ASEAN

Expo to convey the positive attitude of inclusiveness and openness of Chinese

liquor, and show the business card of Chinese liquor in the new era to the

world.

With continuous exchanges, mutual learning and open cooperation, Wuliangye has

been widely recognized by the international community, and continuously won

places on authoritative industry lists. It was also among the first batch of

Chinese products included in the agreement on geographical indications between

China and the European Union.

Original link: https://en.imsilkroad.com/p/331344.html

Source: Xinhua Silk Road

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=435015

   Caption: Chinese liquor maker Wuliangye voted as most popular Chinese liquor brand among

global consumers