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QINGDAO, China, Dec. 19, 2022 /PRNewswire=KYODO JBN/ --

In the past four years, Hisense has consecutively sponsored FIFA World Cup

Russia 2018TM and FIFA World Cup Qatar 2022TM, showcasing the heightened

strength and depth of its globalization processes. "Sponsoring FIFA World CupTM

and other top-tier football tournaments manifests Hisense's vision to carve out

its individualized path of sports marketing as well as its unwavering

commitment to building a multinational corporation," said Dr. Lan Lin,

President of Hisense Group.

Football as a Focus of Hisense Sponsorship Strategy

Football and TV have always been inextricably linked with one another. The

history of televised football dates back to 1937, and generations of

broadcasting and display technologies play a vital role in boosting the

popularity of the sport.

Hisense positions football as an indispensable part of its sports marketing

strategy not only because consumers can experience the best of Hisense TV

technology while watching captivating matches, but also because the cooperation

with top events like FIFA World CupTM can bring considerable brand exposure and

thus greatly exalt brand recognition. After sponsoring FIFA World Cup Russia

2018TM, Hisense overseas brand awareness increased by 6 pps.

After 15 years of dedication in sports marketing, Hisense also developed its

own particular approach in terms of football sponsorship. Besides the

international quadrennial football tournaments, Hisense also adopts a

region-specific sponsorship scheme to generate feedback from respective

markets. In Europe, for example, Hisense became the official sponsor of Paris

Saint-Germain FC and has inked a two-year extended partnership with Leeds

United in the Premier League. Millions of fans and ultra-high traffic brought

by these sporting events will translate into immeasurable potential in brand

reputation and thus propel Hisense to enter the next stage of

internationalization.

FIFA's Fruitful Partnership with Hisense

In April 2017, Hisense entered into its first cooperation with FIFA and in the

next five years, this partnership has evolved into a consolidating and

mutual-beneficial one: For one thing, FIFA has invited Hisense to carry out

in-depth technological upgrading of its live broadcasting technology and

display products. For another, Hisense also launched customized products for

FIFA World Cup Qatar 2022TM, which applies technologies such as Movement

Compensation (MEMC), Sports Mode, and Player Recognition to greatly enhance the

viewing experience for consumers, and records a remarkable performance in terms

of their product sales and global reach.

Sports marketing is and will continue to be an effective means to achieve

Hisense's long-term developmental goals. Empowered by premium products and

continuous technological breakthroughs, Hisense looks to further extend its

corporate culture and obtain brand growth utilizing the language of sports.

SOURCE: Hisense

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=436197

   Caption: Hisense becomes the Official Sponsor of FIFA World Cup Qatar 2022™

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   Caption: Hisense FIFA World Cup™ LED perimeter board

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   Caption: President of Hisense Group Dr. Lan Lin with FIFA President Gianni Infantino