PR99244

HERZOGENAURACH, Germany, Dec. 16, 2022, /PRNewswire＝KYODO JBN/--

1% of net sales of official match balls of the FIFA World Cup Qatar 2022

pledged solely to projects focused on gender equity

Investment via Common Goal enables implementation of 'Global Goal 5

Accelerator's' framework to be expanded across new countries and continents

Driving importance of equality for both halves of the game, adidas uses

powerful "Half ball" on World Cup final to showcase that the other half of

football awaits

Today, adidas unveils the next step in its global partnership with Common Goal

– aimed at driving gender equality in football by supporting grassroots

initiatives that increase access to the sport for women and girls, on and off

the pitch.

adidas' commitment will see 1% of net sales of the official match balls from

the FIFA World Cup Qatar 2022, Al Hilm, and Al Rihla, contributed towards

Common Goal's 'Global Goal 5 Accelerator'; a collective project to increase

female participation, representation and leadership in the grassroots game. The

programme focuses on increasing girls' participation as well as the proportion

of female coaches and female leaders in football for good community programmes,

helping to ensure that every girl participant has a female athlete role model

in their community.

The announcement comes on a key moment in the football calendar. As one

tournament comes to an end, another appears on the horizon as the countdown to

the FIFA Women's World Cup Australia & New Zealand 2023™ - the next big moment

on the global football calendar – ramps up. Based on the insight that only 14%

of Gen Z fans of the men's World Cup will commit their support to the women's

World Cup (GWI), adidas will use the spotlight of the final to showcase the

passion, skill and heartbreak that awaits fans in the half of football that

continues to grow exponentially each season; in viewership and participation.

Ahead of kick off on Sunday's final, the specially created "half" Al Hilm with

an important message "this is a game of two halves" will be placed in front of

the world to raise importance of recognising that the men's game is only one

half of football.

The investment will facilitate the expansion of the 'Global Goal 5 Accelerator'

across Latin America, the Middle East, Asia Pacific and Europe making a real

impact for the game across the globe.

Jürgen Griesbeck, Co-Founder Common Goal, said of the initiative, "adidas'

commitment goes beyond what we believe is an important step for gender equity

and in Women's football. It is about elevating the sport to be its best self

and demonstrating what its legacy could be. We hope many other brands and

stakeholders move in the same direction, enabling the world's favourite sport

to unleash its full potential."

The announcement is also paired with an important panel discussion which

unpicks the barriers to access that still exists in football played by women,

and the magic that awaits if those barriers are overcome – as told by US

international Catarina Macario, ex-Arsenal legend and equity champion Ian

Wright, and ex-England international Eniola Aluko.

"As eyes turn to next summer's main event, we want to help ensure that women

and girls that are inspired to play are able to do so, by accelerating access

at a grassroots level. After all football at the highest level starts with a

ball kicked on a local pitch or street" said Rachel Howard, Vice President,

adidas Brand Emerging Markets. "We're proud to support the incredible

self-driven communities that are making incredible progress towards this

vision. This support will be accelerated as we approach the tournament in

Australia and New Zealand– to capture the appetite to play we know it will

inspire - but it is a long term commitment, that will continue to deliver

impact long after the tournament is over."

adidas has been an impact sponsor of Common Goal since 2021 and today's

announcement is the latest initiative under the adidas Football Collective – a

movement committed to creating change through sport. Through the adidas

Football Collective the brand is joining forces with established community

partners, activists and change-makers, as well as professional clubs and

athletes – all to deliver real action. This is achieved through the deployment

of resources to teams that give access where it isn't readily available,

including disability champions, female game-makers and teams from the LGBTQIA+

community.

For more information on the adidas Football Collective x Common Goal

Partnership, please visit https://www.adidas.com/footballcollective_cg  

For further media information please visit

http://news.adidas.com/GLOBAL/PERFORMANCE/FOOTBALL

About adidas in Football

adidas is the global leader in football. It is the official supplier of the

most important football tournaments in the world, such as the FIFA World Cup™,

the UEFA European Championship & the UEFA Champions League. adidas also

sponsors some of the world's top clubs including Real Madrid, Manchester

United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of

the best athletes in the game including Vivianne Miedema, Lindsey Horan, Wendie

Renard, Leo Messi, Paul Pogba, Mohamed Salah, Paulo Dybala, Thiago Alcantara,

Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Isco, Jude

Bellingham, and Karim Benzema. 

About Common Goal

Common Goal is a global impact movement that exists to unite the football

community in tackling the biggest challenges of our times. The movement aims to

inspire and mobilise every stakeholder of the football economy to play a

meaningful role in serving the wellbeing of our people and planet. To do so,

Common Goal provides a simple and impactful mechanism for professional football

players, managers, officials, clubs, and other stakeholders, to pledge a

minimum of 1% of their earnings to high-impact initiatives that use the game to

drive progress towards the Global Goals. The movement's long-term ambition is

to unlock 1% of the entire football industry's revenues—estimated at €50

billion per year —to establish an intrinsic link between football as a business

and football as a tool for social change.

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SOURCE: adidas