Boost for Consumption Upgrade in Cultural Tourism by the 9th Chengdu Creativity & Design Week

Chengdu Creativity & Design Week Committee

PR99322

 

CHENGDU, China, Dec. 23, 2022 /PRNewswire=KYODO JBN/ --

 

Paddleboarding, rock climbing, off-road driving, island marathon... these were

new activities recommended by the Thai exhibitors at the 9th Chengdu Creativity

& Design Week with the keywords "sports tourism" and "outdoor sports". From a

country that boasts delicacies, beautiful scenery, and characteristic culture,

they started the promotion in Chengdu, expecting to attract more Chinese

tourists here to visit Thailand and experienced a journey full of surprises and

trendy elements.

 

Also, items of similar themes, namely outdoor cultural tourism and sports

travel, have been promoted in Chengdu as highlighted activities. During this

year's Chengdu Creativity & Design Week, the booths set with various new

products, such as the off-road RV, Dunhuang-styled tent, and coffee vans,

present the audience with an immersive scenario of camping; trendy sports like

skiing, cycling on greenways, and water sports also drew wide attention and won

popularity.

 

Street performances, integrating pop music, traditional Chinese music, and

western music, can be seen at an increasing number of tourist attractions in

Chengdu. Moreover, visitors can also enjoy a new tourism mode of "Reading +",

which mixes reading with multiple factors, such as scenic areas and hotels, and

experience the deep integration between art research & study and exhibitions &

shows. Chengdu has introduced its measures to promote excellent music

performance, museum art and exhibition, experiences of intangible cultural

heritages, reading spaces, and cultural and creative merchandise in scenic

areas, parks, and hotels at this year's event, sharing its experience in

developing new products, scenarios, and business forms for cultural tourism

consumption with other cities.

 

As people's life regain the vitality of the pre-COVID normal, more and more of

them are planning travels in the near future. Under the theme "Empowerment by

Designs · Creativity in Cultural Tourism", the 9th Chengdu Creativity & Design

Week was held to give play to the leading force of creative designs, thus

supporting the revival of the tourist market and boosting consumer confidence

in cultural tourism.

 

Source Chengdu Creativity & Design Week Committee

 

Image Attachments Links:

 

   Link: http://asianetnews.net/view-attachment?attach-id=436592

 

   Caption: At the 9th Chengdu Creativity & Design Week, the outdoor activity booth as a

cultural tourism scenario draws wide attention

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