PR99361

SANYA, China, Jan. 2, 2023 /PRNewswire=KYODO JBN/ --

- Sanya Joins Forces with Trip.com, Genshin Impact and Juneyao Air for Live

Stream on Flight

On December 28th, a flight themed on the open-world role-playing game Genshin

Impact flew from Shanghai to Sanya. The flight was operated by Juneyao Air, and

on the flight, there was a joint live-streaming event collaborated by the Sanya

Tourism Promotion Board (STPB), Trip.com, and Genshin Impact.

This was part of a drive by STPB to draw in Generation Z (Gen Z) tourists,

following its recent effort of luring young tourists by hosting a GenZ Top

Model

Contest(https://www.prnewswire.com/ru/press-releases/sanya-hosts-genz-top-model-

contest-to-lure-young-tourists-301709638.html). In addition to bringing live

streaming to the skies, the themed flight also included strong elements of the

Genshin Impact game and Sanya as part of the plane's decor, adding a touch of

vibrancy to the flight.

Genshin Impact is an action role-playing game developed and published by

miHoYo. The game takes place in an anime-based open world called Teyvat, where

characters can roam freely. It saw 23 million downloads on mobile platforms

within a week after its debut release in 2020, and has gained a legion of fans,

especially among the Gen Z demographic across the world.

For Sanya, Genshin Impact is an ideal choice to work with as the city is

upgrading its tourism resources to grab more attention from young tourists and

international visitors. In 2021, the STPB took a similar approach to appeal to

younger travelers with a collaboration with Game for Peace (the Chinese version

of PUBG Mobile). Now that inbound tourism is expected to recover, the STPB

plans to launch a series of initiatives to present Sanya as an international

destination to young travelers worldwide.

Boasting all-year-round warm weather, spectacular scenery, and diverse

experiences, Sanya is the perfect backdrop for work, travel, and play. In

recent times, the STPB has focused on cultivating new tourism opportunities and

hotspots to attract different types of travelers to Sanya, especially young

travelers. With surfing, camping, diving, and other trendy sports becoming

increasingly popular among young people, the outdoor lifestyle is also more and

more associated with Sanya, as the city continues to cater to a younger

demographic.

Tourism destinations represented by Sanya have recently experienced rapid

growth. According to data from Trip.com's FlightAI platform, tourists from

various destinations flocked to Sanya from December 20 to December 27, with

Sanya Phoenix Airport ranking fifth in China in terms of civil aviation

passenger traffic, while the year-on-year recovery rate in passenger traffic

ranks the top four of all airports in China.

As China eases its restrictions for inbound tourists in 2023, the STPB will

focus on highlighting new attractions in the tourist destination and preparing

an exciting lineup of events to attract new international visitors, global

young travelers, as well as enticing travelers who have previously visited to

return.

Source: Sanya Tourism Promotion Board

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