Financial service provider growney founds fake real estate company in Germany to draw attention to rising sea levels
PR99442
HAMBURG, Germany, Jan. 11, 2023 /PRNewswire=KYODO JBN/ --
The real estate startup that wants to profit from rising sea levels caused
outrage
Dissolving the alleged sales launch: digital asset manager growney as the
originator of the initiative
A previously underestimated climate protection measure: sustainable financial
investment
In recent weeks, the real estate startup "THE RISE" sparked controversies: In
the typical style of investment videos, its charming CEO advertised the
ingeniously unscrupulous idea of selling parcels of land far from the coast,
which might be by the sea soon – due to rising sea levels. YouTube ads,
provocative social media posts, and billboards in Northern Germany ensured that
the idea quickly became a heated topic.
Disaster as a business model
The media and climate activists were appalled: Are investors so unscrupulous as
to make a profit on climate change? On the other hand, numerous enquiries
poured in, expressing interest in the properties.
What is now clear is that the company does not exist. The digital asset
manager, growney, is behind the initiative. "In times of crisis, people try to
invest their money safely - real estate is a top-rated one. In the process,
sustainability is often ignored as a factor", says Thimm Blickensdorf from the
growney executive board. In times of increasingly extreme climate protests the
campaign creatively draws attention to the possibility of sustainable
investment.
"THE RISE" is now called "STOP THE RISE". The message: Everyone can contribute
to climate protection – be it through donations, their own actions or
sustainable investments. Hamburg-based creative agencies Philipp und Keuntje
and fischerAppelt conceived and implemented the campaign.
About growney
growney is one of the largest digital asset managers in Germany. Founded in
2014 in Berlin, the FinTech company manages funds for private and corporate
clients. growney has received several awards for its investment strategies, low
costs and service.
Press contacts
growney GmbH
Dirk Hempel
+40 (0) 173 39 222 70
dirk.hempel@growney.de
fischerAppelt, relations GmbH
Louis Sternberg
+49 (0)151 63 444 910
louis.sternberg@fischerappelt.de
SOURCE: growney GmbH
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