PR99442

HAMBURG, Germany, Jan. 11, 2023 /PRNewswire=KYODO JBN/ --

The real estate startup that wants to profit from rising sea levels caused

outrage

Dissolving the alleged sales launch: digital asset manager growney as the

originator of the initiative

A previously underestimated climate protection measure: sustainable financial

investment

In recent weeks, the real estate startup "THE RISE" sparked controversies: In

the typical style of investment videos, its charming CEO advertised the

ingeniously unscrupulous idea of selling parcels of land far from the coast,

which might be by the sea soon – due to rising sea levels. YouTube ads,

provocative social media posts, and billboards in Northern Germany ensured that

the idea quickly became a heated topic.

Disaster as a business model

The media and climate activists were appalled: Are investors so unscrupulous as

to make a profit on climate change? On the other hand, numerous enquiries

poured in, expressing interest in the properties.

What is now clear is that the company does not exist. The digital asset

manager, growney, is behind the initiative. "In times of crisis, people try to

invest their money safely - real estate is a top-rated one. In the process,

sustainability is often ignored as a factor", says Thimm Blickensdorf from the

growney executive board. In times of increasingly extreme climate protests the

campaign creatively draws attention to the possibility of sustainable

investment.

"THE RISE" is now called "STOP THE RISE". The message: Everyone can contribute

to climate protection – be it through donations, their own actions or

sustainable investments. Hamburg-based creative agencies Philipp und Keuntje

and fischerAppelt conceived and implemented the campaign.

About growney

growney is one of the largest digital asset managers in Germany. Founded in

2014 in Berlin, the FinTech company manages funds for private and corporate

clients. growney has received several awards for its investment strategies, low

costs and service.

Press contacts

growney GmbH

Dirk Hempel

+40 (0) 173 39 222 70

dirk.hempel@growney.de

fischerAppelt, relations GmbH

Louis Sternberg

+49 (0)151 63 444 910

louis.sternberg@fischerappelt.de

SOURCE: growney GmbH