PR99501

SAN FRANCISCO, Jan. 24, 2023 /PRNewswire=KYODO JBN/ --

-- The subscription platform continues to deliver a best-in-class digital

experience meant to inspire and motivate their active community with the

addition of FATMAP's 3D mapping technology making outdoor adventures easier to

discover, experience and share

Strava (

https://c212.net/c/link/?t=0&l=en&o=3764266-1&h=2896345721&u=https%3A%2F%2Fwww.strava.com%2F&a=Strava

), the subscription platform at the center of connected fitness, announced the

acquisition of FATMAP, a mobile app for discovering, planning, navigating and

memorializing outdoor adventures. The acquisition will give Strava subscribers

access to the full FATMAP offering.

Video - https://mma.prnewswire.com/media/1988652/STRAVA_and_FATMAP.mp4

Photo - https://mma.prnewswire.com/media/1988649/Strava_Fatmap_summer_routes.jpg

Photo -

https://mma.prnewswire.com/media/1988650/Strava_Fatmap_summer_urban_sf_discover.jpg

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https://mma.prnewswire.com/media/1988651/Strava_Fatmap_winter_map_record_screen.jpg

The acquisition is part of  Strava's ongoing investment to provide a

best-in-class digital experience for people who are striving for an active

lifestyle. FATMAP has built a global proprietary 3D mapping technology that

will be enabled in all of Strava's services, empowering active individuals to

holistically discover and plan an outdoor experience with curated local guides,

points of interest and safety information.

"In 2022, nearly 10 million routes were saved and recommended by active

individuals around the world on Strava. Maps and tools are powerful unlocks to

deliver daily value and motivate our active community," said Michael Horvath,

CEO and co-founder of Strava. "We have a shared vision with FATMAP to inspire

more people to move by empowering them to discover and experience the joy of

the outdoors. For us, the opportunity to reimagine the purpose of maps and how

they inspire exploration is an outsized advantage for a differentiated outdoor

experience."

Designed specifically for trails and exploring the outdoor world, FATMAP's

technology enables people to safely discover, navigate and share adventures,

even without a mobile connection. FATMAP's community of hikers, mountain

bikers, skiers and trail runners are already active in over 100 countries

around the world. Paired with Strava's data set of more than 8 billion

activities, the acquisition will enable a universal map for human-powered

experiences whether moving on the slopes, trails, city streets or suburban

neighborhoods.

Based in Europe, FATMAP was founded in 2013 by Misha Gopaul and David Cowell

and has nearly 50 highly skilled team members that will join Strava's workforce

across the continent including offices in Chamonix, Berlin and Vilnius. Gopaul

will shift from his current role as FATMAP CEO to serve as a Strava vice

president of product, reporting to Steve Lloyd, Strava's chief product and

technology officer.

Gopaul said: "We started FATMAP with a mission to make outdoor experiences more

accessible. Where other map platforms have been designed for navigating streets

and cities, we wanted to build a map designed specifically to help people

explore. Joining forces with Strava opens up new exciting possibilities and

will accelerate our progress to enable millions more people to explore the

world's wild places, safely and sustainably."

This acquisition follows last year's product enhancements from Strava,

including the introduction of new trail sports types and its enhanced suite of

routing features to help active people explore and power their adventures. It

is also the second acquisition since summer 2022, when the organization

acquired Recover Athletics, a prehab and injury prevention app for active

individuals. These additions reinforce its steady technology investments to

provide active individuals with higher value and access to more tools to plan,

motivate and power an active lifestyle on a singular platform.

Strava also recently announced 9 new sports types, including racquet sports,

pilates and HIIT. Now supporting 50 different activity types, the community

platform continues to grow subscriber benefits, such as ski area mapping,

Recover Athletics pre-hab content, Beacon safety tracking, route

recommendations, an online route builder, global and personal heatmaps, and

segment leaderboards. With these product upgrades, Strava has enacted a price

change to reflect the increased benefits. These updates aim to deliver daily

value to active people around the world.

For more information on Strava or to start a free subscription trial visit

www.strava.com.

About Strava

Strava is the leading subscription platform at the center of connected fitness,

with more than 100 million active people in 195 countries. The platform offers

a holistic view of your active lifestyle, no matter where you live, which sport

you love and/or what device you use. Everyone belongs on Strava when they are

pursuing an active life. Join the community, find motivation and discover new

experiences with a Strava subscription (

https://c212.net/c/link/?t=0&l=en&o=3764266-1&h=2981369535&u=https%3A%2F%2Fwww.strava.com%2Fsubscription&a=Strava+subscription

).

Our favorite stats:

- More than 8 billion activities shared on Strava

- Active individuals in every country on Earth

- 40 million activities uploaded per week

- Over 30 million Segments

- Over 3,000 professional athletes on Strava

- Almost 10 billion Kudos given last year

- Over 10 million photos and videos shared per week

- Over 2,000 partner organizations making their communities better with Strava

Metro (

https://c212.net/c/link/?t=0&l=en&o=3764266-1&h=224025200&u=https%3A%2F%2Fmetro.strava.com%2F&a=Strava+Metro

)

- 400+ employees around the world, with seven offices across the globe:

      -San Francisco, CA (headquarters)

      -Berlin, Germany

      -Bristol, UK

      -Chamonix, France

      -Denver, CO

      -Dublin, Ireland

      -Vilnius, Lithuania

About FATMAP

FATMAP helps millions of people around the world enjoy better, safer outdoor

adventures. With its cutting-edge 3D map the platform allows its community to

plan, track and share their adventures. For those looking for adventure

inspiration, there are thousands of professionally curated routes and

guidebooks, covering a range of mountain activities. With FATMAP Explore,

members can unlock premium features and benefits so they have everything they

need to make the most of their time in the mountains. Whether hiking, biking,

trail running, ski touring, or freeriding, if you love mountain adventures

you'll find your community on FATMAP.

Media contact

Strava PR

press@strava.com

Source - STRAVA, INC.