PR99577

SAN FRANCISCO, Feb. 15, 2023 /PRNewswire=KYODO JBN/ --

    --Butler brings in-depth global product and design experience to the

      subscription platform

Strava (

https://c212.net/c/link/?t=0&l=en&o=3784131-1&h=1300474961&u=https%3A%2F%2Fwww.strava.com%2F&a=Strava

), the subscription platform at the center of connected fitness, today

announced the hire of Anita Patwardhan Butler as its first Chief Design

Officer. In this role, Butler will oversee all of Strava's design and

innovation aspects including brand and marketing design, product design,

research and content design, helping the brand inspire movement for active

people in over 195 countries globally.

Photo - https://mma.prnewswire.com/media/2002736/STRAVA_1.jpg

Logo - https://mma.prnewswire.com/media/1919893/STRAVA_INC_Logo.jpg

"The opportunity to further build a meaningful product that inspires and

enriches people's lives the way Strava has closely aligns with my personal

purpose," said Butler. "I look forward to shaping an experience where everyone

feels included and finds the group that motivates them to move more and live

healthier."

With more than 15 years of experience, Butler most recently served as Vice

President of Product Design at Twitter, leading design for the company's

consumer experiences. Prior to Twitter, Anita was the Head of Design for

Facebook Stories Experience, and held several senior design positions at

Ancestry, Sephora, Walmart, and Hotwire.

"To foster Strava's global growth, it is imperative that we approach every

facet of our product with disciplined focus. Anita's successful experience

leading and scaling design teams at large global brands makes her an invaluable

asset to Strava as we build Strava into the best-in-class experience for active

people everywhere," said Horvath.

Butler will serve as part of Strava's executive team and report to Strava CEO

and Co-Founder Michael Horvath.

Horvath recently announced (

https://c212.net/c/link/?t=0&l=en&o=3784131-1&h=2773205117&u=https%3A%2F%2Fblog.strava.com%2Fpress%2Fa-letter-from-michael%2F&a=recently+announced

) he is leading the search for his successor as CEO together with members of

Strava's board of directors. He is committed to Strava's long-term success as a

board member and will remain Strava's CEO until a successor is named.

Horvath stated, "Until my successor is named, I remain more committed and

confident than ever that Strava is the platform that will motivate the world to

be more active. Looking for the next CEO who can help realize that vision is

the priority and we will not rush to a decision, but will instead be diligent

and ensure that the right leader is identified."

Strava continues to add strong talent to its executive and board leadership

teams to accelerate the growth of its community and further amplify Strava's

position as the center of connected fitness. Recent board appointments include

Tara Comonte (TMRW Life Sciences), Diahann Billings-Burford (RISE), Gustav

Gyllenhammar (Spotify), and Jerrell Jimmerson (Disney) respectively.

This announcement follows several investments by Strava to enhance value for

active people around the world, including Strava's acquisition of FATMAP in

January, a mobile app for discovering, planning, navigating and memorializing

outdoor adventures. Last month, Strava announced 9 new sports types, including

racquet sports, pilates and HIIT. Now supporting 50 different activity types,

the community platform continues to grow subscriber benefits, such as ski area

mapping, Recover Athletics pre-hab content, route recommendations, an online

route builder, global and personal heatmaps, and segment leaderboards. These

updates aim to deliver daily value to active people around the world.

For more information on Strava or to start a free subscription trial visit

www.strava.com.

Press Contact

press@strava.com

About Strava

Strava is the leading subscription platform at the center of connected fitness,

with more than 100 million active people in 195 countries. The platform offers

a holistic view of your active lifestyle, no matter where you live, which sport

you love and/or what device you use. Everyone belongs on Strava when they are

pursuing an active life. Join the community, find motivation and discover new

experiences with a Strava subscription (

https://c212.net/c/link/?t=0&l=en&o=3784131-1&h=1351942295&u=https%3A%2F%2Fwww.strava.com%2Fsubscription&a=Strava+subscription

).

Our favorite stats:

•        More than 8 billion activities shared on Strava

•        Active individuals in every country on Earth

•        40 million activities uploaded per week

•        Over 30 million Segments

•        Over 3,000 professional athletes on Strava

•        Almost 10 billion Kudos given last year

•        Over 10 million photos and videos shared per week

•        Over 2,000 partner organizations making their communities better with Strava

Metro (

https://c212.net/c/link/?t=0&l=en&o=3784131-1&h=3967503448&u=https%3A%2F%2Fmetro.strava.com%2F&a=Strava+Metro

)

•        400+ employees around the world, with seven offices across the globe:

•        San Francisco, CA (headquarters)

•        Berlin, Germany

•        Bristol, UK

•        Chamonix, France

•        Denver, CO

•        Dublin, Ireland

•        Vilnius, Lithuania

SOURCE - STRAVA, INC.