PR99603

BEIJING, Feb. 23, 2023 /PRNewswire=KYODO JBN/ --

The export value of green coffee beans produced in Pu'er City, southwest

China's Yunnan Province, reached 462 million yuan in 2022, surging 296.4

percent year on year, according to a recent report by Pu'er Daily.

Export destinations included Europe, ASEAN, America, the Middle East and other

regions.

Located at 24 degrees north latitude and with most areas at an altitude from

1,000 meters to 2,000 meters, Pu'er has a warm humid subtropical climate. Rich

soil, sufficient sunshine, abundant rainfall and good ecological environment

all contribute to premium conditions for growing coffee beans here, making the

city known as China's coffee capital.

Pu'er coffee beans produce well-balanced and mellow coffee with a silky body

and fruity aroma, which is favored by global consumers as mirrored by the

increasing exports.

The coffee plantation area of Pu'er was 679,000 mu (around 45,267 hectares) in

2022, with an output of 55,700 tonnes, the highest yield in China.

In recent years, Pu'er city has been scaling up efforts to boost coffee

planting, research and development, processing, sales, and storage. It launched

a pilot insurance program in 2019 for the pricing of green coffee beans in the

city, so as to reduce the burden on coffee producers, operators and growers,

and promote sustained and healthy development of the industry.

The endeavor is paid off. Many kinds of Pu'er coffee products such as instant

coffee, baked beans, hanging ear coffee bag, and capsule coffee have gained

popularity as one of the best-sellers on the internet.

World-renowned coffee brands, such as Nestle and Starbucks, have launched a

number of products using Pu'er coffee beans.

Coffee-related tourism is also promoted in Pu'er. During the harvest season

from November to March of next year, coffee enthusiasts and entrepreneurs from

home and abroad come to the city to take training lessons and engage in

exchanges about coffee industry development.

See the original link: https://en.imsilkroad.com/p/332895.html

SOURCE: Xinhua Silk Road

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=438089

   Caption: Photo shows a coffee grower dries coffee fruits in Pu'er City, southwest

China's Yunnan Province.

   Link: http://asianetnews.net/view-attachment?attach-id=438091

   Caption: Photo shows a staff works at the baked bean production line in a coffee company

in Pu'er City, southwest China's Yunnan Province.