PR99631

BARCELONA, Spain, March 1, 2023 /PRNewswire=KYODO JBN/ --

-HONOR Magic5 Pro Automatically Captures New GUINNESS WORLD RECORDSTM

achievement of the Highest Between The Legs Slam Dunk with its all-new AI

Motion Sensing Technology

Global technology brand HONOR announced at Mobile World Congress 2023 that it

has partnered with GUINNESS WORLD RECORDS TM to capture an official world

record attempt. To celebrate the launch of the HONOR Magic5 Series, the two

brands teamed up to challenge twice FIBA 3x3 World Champion and pro dunker

Piotr Grabowski, a basketball player from Poland, to set a new GUINNESS WORLD

RECORDS TM title for the Highest Between The Legs Slam Dunk.

A spectacular showcase of skills and creativity, slam-dunking is a popular

sport derived from basketball where a player jumps through the air to force the

ball downward through a basketball hoop with one or both hands over the rim.

The challenge took place in London, UK, and saw Piotr jumping to the staggering

height of 3.2 meters to complete the slam dunk, achieving a new GUINNESS WORLD

RECORDSTM title. The impressive feat was automatically captured using the HONOR

Magic5 Pro's new AI Motion Sensing technology, which is capable of

automatically detecting the highlight moment of a jump, thanks to AI machine

learning, capturing the frame in ultra-high definition and clarity.

"Sport enhances human spirit. We're delighted to have been able to record this

breath-taking moment with our ground-breaking camera technology," said Ray Guo,

Chief Marketing Officer of HONOR Device Co, Ltd. "By creating products that

offer creative solutions, we want to motivate our consumers to unleash the

magic within them all and strive to achieve extraordinary things."

"Basketball is part of my DNA. Each time I jump up to dunk, I'm pushing against

the force of gravity and pushing myself to the limit. When I break records, it

feels like magic. I hope this inspires people around the world to unleash their

own power of magic." said Piotr Grabowski.

"We believe everyone has their own moment worth celebrating. In this attempt,

timing and precision is everything. It is up to us to do justice to these

extraordinary achievements and to portray the action in the best possible way,"

said Karen Gilchrist, the Vice President of TV and Digital Content from

Guinness World Records. "We used the HONOR Magic5 Pro to capture the

record-breaking moment in clear, ultra-fast speed and the results are

unmissable."

The AI Motion Sensing technology[1] works by tapping into an AI network trained

with more than 270,000 images, which enables the camera to recognize varied

scenarios precisely, intelligently identifying the great moment to

automatically capture the highlight shot. Powering this feature is the All-New

HONOR Image Engine, with an upgraded intelligent AI Recognition technology.

Perfect for snapping live performances and sporting events, when enabled, this

intuitive feature automatically detects facial expressions such as smiles and

body movements such as jumping. Whether capturing someone jumping for joy or

competing in a fast-paced sports tournament, the resulting action shots are

crystal clear, empowering users to become better creators, anytime, anywhere.

Highlighting its commitment to delivering incredible camera capabilities, HONOR

has invested heavily in developing AI algorithms that take photography on the

HONOR Magic5 Pro to a whole new level. The HONOR Magic5 Pro has also taken the

first place in the DXOMARK Smartphone Camera Ranking.

The HONOR Magic5 Pro will be available in global markets including UK, France,

Germany, Italy, Spain, Malaysia, Mexico. Shipping details for each market will

be revealed soon.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to

becoming a global iconic technology brand and creating a new intelligent world

for everyone through its powerful products and services. With an unwavering

focus on R&D, it is committed to developing technology that empowers people

around the globe to go beyond, giving them the freedom to achieve and do more.

Offering a range of high-quality smartphones, tablets, laptops and wearables to

suit every budget, HONOR's portfolio of innovative, premium and reliable

products enable people to become a better version of themselves.

About Guinness World Records

What's the fastest game bird in Europe? This was the question that inspired the

founding of Guinness World Records back in 1954. Starting with a single book

published from a room above a gym, GWR has grown to become a global multi-media

brand, with offices in London, New York, Beijing, Tokyo and Dubai.

Today, we deliver world-class content, not just through books, but via TV

shows, social media and live events. Our in-house consultancy works closely

with brands and businesses around the world to harness the power of

record-breaking and deliver award-winning campaigns and business solutions.

Through our in-house production arm, GWR Studios, we create standout content

for broadcasters, brand partners and digital platforms. Whatever the medium,

our ultimate purpose is to make the world a more interesting, fun, and positive

place. To join this record-breaking community – visit guinnessworldrecords.com.

For more information, please visit HONOR online at www.hihonor.com or email

newsroom@hihonor.com

https://community.hihonor.com/

https://www.facebook.com/honorglobal/

https://twitter.com/Honorglobal

https://www.instagram.com/honorglobal/

https://www.youtube.com/c/HonorOfficial

[1] AI Motion Sensing Capture supports an intelligent high-speed shutter, which

quickly captures the wonderful moments of people smiling, jumping, etc., or

motions of cats and dogs. The actual effect can vary depending on the

scenarios. The standard version also supports this feature.

Media Contact:

newsroom@hihonor.com

SOURCE: HONOR

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