Cars made in "China's Auto Valley" shine beyond central Chinese city Wuhan

The Publicity Department of WEDZ and the Convergence Media Center of WEDZ

PR99932

 

WUHAN, China, April 13, 2023 /Xinhua=KYODO JBN/--

 

On the evening of April 11, in front of the Yellow Crane Tower, a landmark

ancient building in central Chinese city Wuhan, Dongfeng Motor Corporation,

together with Wuhan Municipal Bureau of Commerce and the management committee

of Wuhan Economic & Technological Development Zone (WEDZ), held an automobile

tour exhibition to showcase the innovation achievements of Dongfeng's

industrial upgrading and the strong competitiveness of the automobiles produced

in the zone, also known as "China's Auto Valley".

 

The Yellow Crane Tower was transformed into a 3D immersive full-motion stage,

while thousands of buildings along the Yangtze River and Han River are full of

flowing colors. The local Turtle Mountain and Snake Mountain, the Turtle

Mountain TV Tower and more than 40 barge docks along the rivers made up a

"giant screen" that stretches for 25 km, creating a visual feast of light and

shadow.

 

At the exhibition, 18 models of cars of Dongfeng's seven major series are on

display. The event invited a corporate client and a consumer client to share

their driving experience, while well-known online short-video celebrities

livestreamed the exhibition with real-time interaction with the viewers,

according to the Publicity Department of WEDZ and the Convergence Media Center

of WEDZ.

 

From the production of Wuhan's first passenger car Citroen Fukang to the export

of the city's first high-end new energy vehicle brand VOYAH, Dongfeng has been

serving the city where it is based over the past three decades.

 

In recent years, Dongfeng has transformed itself into an outstanding technology

firm, and built a brand matrix of new energy passenger vehicles including

M-Hero, VOYAH, AEOLUS and Nano. It has key technologies such as

automobile-grade chips and power systems, and basically completed the layout in

new energy platforms, core technologies and key resources.

 

In 2022, Dongfeng sold 470,000 new energy vehicles, a year-on-year increase of

1.6 times.

 

Looking forward, Dongfeng will continue to implement the innovation-driven

strategy, with more efforts made on strengthening, optimizing and expanding its

own brands and new energy business, according to Feng Changjun, a senior

management and chief accountant of Dongfeng Motor Corporation, adding that the

company will keep improving its core competitiveness to build a world-class

automobile maker.

 

During the exhibition, Chen Xiang, director of the WEDZ's culture and tourism

bureau, tooted locally-produced cars by playing the conductor of the light

symphony orchestra with a dancing baton. Twelve VOYAH cars flashed their lights

in front of the Yellow Crane Tower in an orchestrated pattern, promoting the

car brands nurtured in the zone.

 

VOYAH has developed SUV, MPV and sedan vehicles within three years, which is

the most complete product layout among Chinese new energy vehicle enterprises,

said Lu Fang, the company's CEO, adding that more and better automobiles will

be rolled out as VOYAH continues to thrive in the zone.

 

"Consumption is an important engine of economic growth," said Liu Ziqing, the

top official with WEDZ and a senior official of Wuhan.

 

The zone will continue to hold the tour exhibition of automobiles made in

"China's Auto Valley" in the future in a bid to further boost consumer

confidence, release consumption potential and promote the recovery and

stabilization of the automobile market, Liu said.

 

Source: The Publicity Department of WEDZ and the Convergence Media Center of

WEDZ

 

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   Caption: Cars made in "China's Auto Valley" shine beyond central Chinese city Wuhan.

 

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