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SINGAPORE, April 27, 2023 /PRNewswire=KYODO JBN/ --

- Celebrating 13 years with the launch of distinctively designed newly

renovated rooms, as well as new partnerships for the Bay

Marina Bay Sands' US$1 billion reinvestment programme – its most ambitious to

date since opening in 2010 – reached a critical milestone this week with the

completion of over 850 hotel rooms that are setting the tone for a new era of

luxury hospitality.

Experience the full interactive Multichannel News Release here:

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The rooms – located in Towers 1 and 2 of the iconic hotel – represent the first

wave of exquisitely designed luxury accommodation that draws inspiration from

Singapore's multicultural environment.

The newly configured rooms and suites, which convey a sense of space amid

intricate details, offer a preview of the multi-year transformation that had

its roots in late 2021, when the integrated resort started to reimagine the

future of luxury hospitality and travel.

Paul Town, Marina Bay Sands' Chief Operating Officer, said, "This extensive

design transformation of our iconic Hotel is a leap forward in our commitment

to set new benchmarks for ourselves and the industry. And the transformation

doesn't just stop at our new rooms, as this is only the beginning. Over the

next few years, guests will witness luxury at every corner of our property.

From the arrival experience at the Lobby to new concepts on Sands SkyPark,

every guest touchpoint is being reviewed and transformed, at a scale

unprecedented in our 13 years of operations. We are very excited about what

lies ahead as we transform to meet the evolving and elevated expectations of

our guests."

Currently, over 850 rooms have been completed, nearly two-thirds of the 1,282

rooms that will result from the renovation at Towers 1 and 2. The next phase of

renovation will focus on the ultra-luxe suites. All in, the hotel renewal will

see more suites being created at Marina Bay Sands within these two towers –

from 137 previously to around 422 – to cater to rising demand for luxury travel.

With the transformation in Towers 1 and 2 expected to be completed by end 2023,

the renewal will continue into Tower 3, the Hotel Lobby and Sands SkyPark,

details of which will be announced at a later date. The integrated resort's

suite of world-class experiences will also encompass a revamped Executive Club

lounge, new premium fine dining options, and health and wellness offerings.

These new signature experiences will set a fresh benchmark for the landmark,

ensuring it remains a prominent destination synonymous with the epitome of

Asian hospitality.

The completion of the current phase of transformation comes on the back of

strong earnings in the first quarter of 2023. Marina Bay Sands saw net revenues

more than double to US$848 million for the period ending 31 March 2023, with

room revenue hitting US$97 million – an approximately 155% increase from the

same period in 2022. Hotel occupancy reached 97.6 per cent, with Average Daily

Rate (ADR) at US$594. Mass gaming revenue reached an all-time property record

US$549 million, up from US$275 million a year ago, while The Shoppes saw

revenues of US$53 million, with tenant sales per square foot reaching US$2,809.

New Partnerships for the Bay

The integrated resort is also making headway with the launch of its Bay

Precinct Strategy, positioning Marina Bay Sands and the Bay area as the

epicentre for hosting international business events.

The Bay Precinct Strategy is a first-of-its-kind approach that combines the

forces of different hospitality players, attractions, service providers and

restaurants from the Marina Bay area, playing to their strengths in an enlarged

MICE (meetings, incentives, conferences & exhibitions) ecosystem.

Partnerships across 10 hotels, including the Fullerton Hotel and Fullerton Bay

Hotel, JW Marriott Hotel Singapore South Beach, The Westin Singapore, Swissotel

The Stamford, Fairmont Singapore, PARKROYAL COLLECTION Marina Bay, Mandarin

Oriental, Pan Pacific Singapore and Ritz Carlton, have been inked so far. The

close collaboration enables Marina Bay Sands and the respective partner hotels

to leverage each other's strengths and assets to offer an expanded offering for

international event organisers looking to host their events in Singapore.

"Authenticity, mass customisation, sustainability and wellness are some of the

key drivers that will fundamentally shift the tentpoles of how future events

are designed. Even as Marina Bay Sands is playing the lead role in hosting

international events, we need to continually innovate and drive benefits beyond

our own corners. The Bay Precinct Strategy allows us to do just that – we're

able to offer clients an enlarged platform and direct access to different

services around the Bay, opening up the playing field. Event organisers are

empowered to harness the best-in-town offerings to conceptualise their desired

event experience," said Mr Town.

The integrated resort will also be joining hands with other service providers

and attractions around Marina Bay such as Gardens by the Bay and Satay by the

Bay, Makansutra, Esplanade, Victoria Theatre and National Gallery Singapore to

create quintessential trails that focus on exploring Singapore's multi-faceted

charm in different ways – gastronomy, wellness, hotel, and arts, culture and

attractions. From the diverse selection, event organisers can conceptualise and

curate these interest-based trails suited to their attendees' preferences and

itineraries, expanding the scope of their event and broadening the experience

beyond a single venue. This cross-sector alliance is a critical step to

amassing and presenting a directory of specific partner capabilities to

facilitate the design of a highly personalised event programme.

A World of Festivals

Marina Bay Sands is also reinventing its guest experience through a series of

back-to-back festivals that aim to inspire and deepen engagement with visitors

via thematic, immersive activities that showcase the integrated resort's

multi-dimensional prowess.

Earlier this year, 'Where Art Takes Shape' marked the prominent debut of the

year-round series revolving around key festivals. Come 15 to 28 May, gastronomy

will play a starring role through 'Where Your Senses Feast', a lively food and

wine festival encompassing over 30 dynamic events including experiential dining

concepts featuring a Six Star Dinner, an unprecedented culinary experience at

ArtScience Museum, and a French wine cave.  

From 17 June to 9 July, Marina Bay Sands will be introducing 'Where Mind and

Body Connect', an ultimate journey of relaxation and rejuvenation as the resort

celebrates wellness. Held in conjunction with Wellness Festival Singapore 2023,

the celebration aims to offer holistically immersive experiences for the public

at unique spaces only found at Marina Bay Sands, from the Rain Oculus at

ArtScience Museum, to Digital Light Canvas at The Shoppes and the iconic

SkyPark Observation Deck.

From 15 to 23 July, Marina Bay Sands will set the stage for 'Where Music Takes

Over', a week-long celebration of live entertainment and music with a stellar

line-up of performances across the property. Marina Bay Sands will liven up

with a plethora of music acts across different venues and spanning presentation

styles and music genres. The week-long affair will feature a phenomenal line-up

of international and local acts, which will be announced soon via this website

(https://www.marinabaysands.com/see-and-do.html#festival).

In October, the integrated resort will dazzle with 21 days of glitz and glamour

showcasing immersive luxury events as fashion takes centre stage all around the

property.

"For the first time in our history, we're celebrating the many facets of life –

from art, food, wellness, music to fashion – in a series of back-to-back

Festivals that elevate the use of our venues and amplify the quintessential

Marina Bay Sands experience. This is an evolution from the days of singular

events to extravaganzas that are spread out across our property on a scale that

will be inviting and awe-inspiring," said Mr Town.

For hi-res image, please click here

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Photo caption: Luxury transformation at Marina Bay Sands (Credit to Marina Bay

Sands)

APPENDIX

Designed to deliver an elevated home-away-from-home experience that comforts,

soothes, delights and excites, Marina Bay Sands' new rooms and suites are a

haven of calm amidst the bustling city for luxury travellers, families and

business delegates. These guest rooms are an urban sanctuary, featuring a

defined and intimate marbled foyer that invites guests to unwind in a timeless

space that is unique, composed and balanced.

The new design philosophy echoes in the finest details and elevated level of

craftsmanship, from the understated elegance of the taupe colour palette to the

selection of impeccable materials and textures. Every item in the room was

coordinated to provide an intuitive guest experience that provides intentional

functionality with a luxurious feel, such as leather cladding of the drawer

safe and hangers in the wardrobe. Drawing inspiration from Singapore's

multicultural environment, the bedroom headboard mimics a Chinese screen in a

Peranakan shophouse while the floor is covered with thick Axminster wool

carpet, featuring a motif similar to textiles found along Arab Street. The

intricate placement and careful curation of cohesive furniture, artwork and all

items that can be touched and experienced create a stylish residential feel

that warmly embraces guests.

At the centre of the harmonious design is the Armoire, a bespoke minibar that

challenges the role of its traditional counterpart. Illustrated with muted-gold

chinoiserie pattern on shiny black lacquer, it is an eye-catching piece of art

that depicts a traveller's enchanting journey en route to the pagoda – an

interpretation of 'East meets West' that alludes to Marina Bay Sands' position

at the heart of botanical beauty. The Armoire opens to a wide range of

specialty tea, coffee, fine wines and snacks with the chinoiserie design subtly

making its way into several of the porcelain offerings in the room.

Meanwhile, the Cocktail Trolley presents an elevated beverage experience that

evokes the excitement of Singapore's eclectic cocktail scene. Well stocked with

an assortment of liquors and pre-mixed cocktails, guests can create their

drinks of choice, shaken or stirred before topping them with cocktail garnishes

such as dried orange slices, all in the luxury of their own time and space.

The ingenuity in design and attention to detail carries through to the bathroom

space, which has been designed to be an urban retreat. Artisanal glass screens

with integrated niche lighting accentuate the simple and spacious area while

custom pendant lighting decorating his-and-hers vanities soothe the senses.

Integrated technology and sustainability-driven initiatives

Tech-savvy guests will appreciate the seamless experience as a result of the

integrated resort's digital transformation, which sees the launch of its

mobile-application enabled Smart Hotel features. New features on the Marina Bay

Sands mobile application will allow guests to skip conventional means of

checking in and out at the front desk. Users will be able to pre-register

wherever they are, check in, and complete verification requirements on their

mobile phones. Upon arrival at the hotel, guests can activate digital keys for

room and lift access.

The hotel has also further embraced technology in its guest journey by

introducing smart amenities such as wireless smartphone charging pods, bedside

lighting and curtain control panels, and motion-activated occupancy sensors

that automatically respond to guests' presence, into the new design.

A spectacular entertainment system features a large 75-inch television and the

immersive Yamaha sound system. Guests who wish to personalise their own music

experience can choose to connect their devices to the portable Bang & Olufsen

bluetooth speaker.

As the largest hotel in Singapore to be certified to the Global Sustainable

Tourism Council (GSTC) Industry Criteria for Hotels and Accommodations, Marina

Bay Sands has also prioritised sustainable design features and innovative

technology solutions that help conserve energy. An intuitive system has been

built into every guest room to identify the arrival of guests when they extend

the door, automatically drawing the curtains and revealing a breathtaking view

of the garden or the city skyline. At the same time, the air-conditioning

switches on and configures to its comfortable pre-set mode and temperature. The

sensor network will spontaneously do the opposite when balcony doors are

opened, immediately resting the air-conditioning to ensure minimal cold air

leaves for as long as the room is naturally ventilated.  

Environmentally friendly materials such as bamboo are also being used to create

high quality multi-use personal amenities such as dental kit, hairbrush and

comb. Across the hotel's operations, eco-friendly solutions include reimagining

materials and initiating a shift towards sustainability in a guest's journey. A

wooden block engineered from 75 locally recycled chopsticks is placed in every

guest room, encouraging guests to place it on the bed when they wish to request

a change of bed linen. These inventive ways of implementing

sustainability-driven initiatives help reduce the impact on the environment

without compromising on the overall guest experience.

About Marina Bay Sands Pte Ltd

Marina Bay Sands is Asia's leading business, leisure and entertainment

destination. The integrated resort features Singapore's largest hotel with over

2,200 luxurious rooms and suites, crowned by the spectacular Sands SkyPark and

iconic infinity pool. Its stunning architecture and compelling programming,

including state-of-the-art convention and exhibition facilities, Asia's best

luxury shopping mall, world-class dining and entertainment, as well as

cutting-edge exhibitions at ArtScience Museum, have transformed the country's

skyline and tourism landscape since it opened in 2010.

Marina Bay Sands is dedicated to being a good corporate citizen to serve its

people, communities and environment. As one of the largest players in

hospitality, it employs over 10,000 Team Members across the property. It drives

social impact through its community engagement programme, Sands Cares, and

leads environmental stewardship through its global sustainability programme,

Sands ECO360.

For more information, please visit www.marinabaysands.com

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=440188

   Caption: Luxury transformation at Marina Bay Sands (Credit to Marina Bay Sands)

Source: Marina Bay Sands