PR100090

SHANGHAI, May 19, 2023 /Xinhua=KYODO JBN/--

The China Brand Day events kicked off at the Shanghai World Expo Exhibition and

Convention Center in mid-May, joined by over 1,000 Chinese brands.

At the events, China Eastern Airlines (CEA) displayed its cabin services,

in-flight meals, technological and innovative products and other interactive

experiences with an aim to build an immersive experience for visitors, which

well indicated the company's commitment to creating splendid experiences for

travelers with targeted and meticulous services.

A newly developed mixed reality (MR) headset was a big hit at the China Brand

Day. It integrates mobile equipment and digital technologies, and is widely

used in aviation scenarios. The equipment attracted a number of visitors.

Besides, CEA also exhibited a smart bracelet that is able to sense staff

members' motions in baggage handling and thus improve their work efficiency and

ensure their occupational health. The bracelet is the first of its kind in the

civil aviation industry and is gradually being distributed to relevant CEA

employees.

At the center of CEA's exhibition booth, there were in-flight meals and drinks

newly launched by CEA's Excellent Sky Chef, including the MU Catering "Zhen",

MU Catering "Huan", MU Noodles and MU Tea series. International passengers

flying to and from China with CEA will have the opportunity to enjoy delicious

food served by CEA's "Lingyan" crews.

CEA also attended a conference on the global communication of Chinese brands, a

sub-event of the China Brand Day, to share the excellent stories of CEA.

Source: China Eastern Airlines

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