PR100142

HANGZHOU, China, June 15, 2023 /Xinhua=KYODO JBN/--

On June 13, when the "100-day countdown to Hangzhou Asian Games" is about to

come, Yili Group and the Hangzhou Asian Games Organizing Committee (HAGOC) held

a press conference themed "Ride the Wave Passionately" on the bank of the

Qiantang River, announcing that Yili became the exclusive supplier of official

dairy products for the Hangzhou Asian Games. Yu Xuekun, head of the Legal

Affairs Department of the Asian Games Organizing Committee, Ye Hong, deputy

director of the Market Development Department, Zhang Jianqiu, senior executive

president of Yili Group, Zhong Qixin, head coach of the speed team of China

Climbing Team, and two athlete representatives were invited to the event to

witness Yili's collaboration with the Hangzhou Asian Games.

The 19th Asian Games will open in Hangzhou in September, another international

sports event after Beijing 2022 Olympic Winter Games. With the positioning of

"China's New Era, Hangzhou's New Asian Games", the Hangzhou Asian Games has

drawn nationwide attention and will fully unleash the charm of sports, build up

the friendship between the people of Asian countries, and further expand the

influence of Asian sports.

Zhang Jianqiu said: "By becoming the exclusive supplier of official dairy

products for the Hangzhou Asian Games, Yili has taken a firm step in the big

sports strategy. During the Asian Games, Yili will provide comprehensive

nutritional support and do our best for its success, demonstrating China to the

world."

As a brand trusted and supported by Chinese people, Yili has long been

recognized by major international sports events. From the Beijing Summer

Olympics, the Shanghai World Expo, the G20 Hangzhou Summit, the Wuhan Military

Games, the Beijing Winter Olympics, to the upcoming Hangzhou Asian Games, Yili

is never absent.

At the press conference, many new-generation Chinese athletes joined the newly

formed "Yili Dream Team", which embodies Yili's profound understanding of the

Asian Games and infinite enthusiasm for nutrition and health. They will embark

on a new journey for new glory at the Asian Games.

As the host city of the 19th Asian Games, Hangzhou has its unique charm, with

strong classical cultural heritage and cutting-edge technologies. Based on a

profound insight into Hangzhou's millennium culture and advanced technologies,

as well as the long history of the Asian Games, Yili announced a pure milk

package customized for the Games. This customized product uses AIGC technology

to assist the packaging design, making the traditional beauty fully collide

with cutting-edge technology, not only bringing a new visual experience to

consumers, but also leading the innovative development of China's food industry

into the AI era.

What's more, Yili also launched new customized products for the Asian Games,

including Satine, Gemice, Xinhuo and Shuhua. Yili's customized pure milk for

the Asian Games will be available first in East China and on the Taobao/Tmall

platform. The Satine and Shuhua products packaged with kraft paper in line with

the concept of green Asian Games will be exclusively available at Tmall

Supermarket.

By joining hands with the Asian Games, Yili has injected new momentum into the

development of China's sports industry through actions, opening a new chapter

in the integrated development of sports and health in China. At the same time,

guided by the goal of "New Vision for Value Creation", Yili will continue to

practice loving action, provide health products, convey health concepts, and

drive the dream of "World Integrally Sharing Health" into reality.

Source: Yili Group

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=441103

   Caption: Yili joins hands with Hangzhou Asian Games, riding the wave passionately.

   Link: https://iop.asianetnews.net/view-attachment?attach-id=441112

   Caption: Yili leads innovative development by launching dedicated package for the Asian

Games.

   Link: https://iop.asianetnews.net/view-attachment?attach-id=441113

   Caption: Yili launches new customized products for the Asian Games.