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BEIJING, June 29, 2023 /PRNewswire-AsiaNet/ --

The 9th Shanxi Tourism Development Conference held in Datong of north China's

Shanxi Province during June 26-28 cast spotlight on how the ancient city turned

eyes on innovation to invigorate its cultural tourism sector.

Compared with the past, this year's conference prioritized particularly supply

side innovation and established platforms for cooperation between cultural

tourism service demanders and leading suppliers to boost various innovative

cultural tourism programs.

More than 100 innovative cultural tourism institutions such as China Oriental

Performing Arts Group and related businesses attended the conference as the

suppliers together with the service demanders in excess of 100 ones comprised

mainly of major scenic areas and related leisure blocks operators.

Zhang Qiang, the city mayor, said Shanxi employed supply side innovation as an

effective means to spur high-quality development of cultural tourism in recent

years and accumulated lots of experience in forming a new development pattern

for local cultural tourism industry characterized by new scenic spot

experience, business layout, cultural brands and marketing modes.

On the Tuesday's opening ceremony, Shanxi's culture and tourism department

initiated jointly with its peers from Beijing, Tianjin, Hebei and Inner

Mongolia their strategic cooperation in coordinated cultural tourism

development. Four cities including Dalian, Dali, Datong and Daqing signed

agreements for sister-city coordination and cooperation to further shore up

cross-region development of cultural tourism.

As an important embodiment of its integration into the Beijing-Tianjin-Hebei

region and results of crafting a regional cultural tourism hub, tourists from

Beijing, Tianjin, Hebei and Inner Mongolia contributed over 60 percent of

external tourists for Datong, according to the China Datong tourism development

index report (Jan.-May, 2023) released by China Economic Information Service.

Boasting abundant cultural and tourism resources, Datong thoroughly exploited

these in vitalizing tourism with culture and poured great efforts into ancient

city protection and restoration, scenic area facilities construction, cultural

tourism products supply and multiple business formats integration.

Under such practices, average tourist satisfaction score for Datong kept

improving and rose by 0.6 point from 2022 to 4.56 points in the first five

months of 2023.

Original link: https://en.imsilkroad.com/p/334822.html

SOURCE: Xinhua Silk Road

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   Link: https://iop.asianetnews.net/view-attachment?attach-id=441360

   Caption: Photo shows the opening ceremony of the 9th Shanxi Tourism Development

Conference.