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BEIJING, July 7, 2023 /PRNewswire-AsiaNet/ --

Huairen, a city known as capital of everyday ceramics in north China, is

embracing notable progress in regional branding as a latest index to gauge its

ceramics brand communication and influence edged obviously up since January

2022.

On June 29, the Xinhua·Huairen Ceramics Brand Communication Index made its

debut on the forum on high-quality development of characteristic light industry

held during the 1st Shanxi Characteristic Professional Town Investment and

Trade Expo.

Compiled by China Economic Information Service (CEIS), the index built on big

data-based two core elements, popularity and credibility to monitor the

communication effectiveness and influence of ceramics of Huairen, grew as high

as 16.25 percent on quarter from April to June.

Owing all of the fruitful geographical branding to continuous growths in media

reports thanks partially to a series of recommendation meetings and thematic

promotion activities, the city saw frequent appearance of buzz words relative

to Huairen such as "industrial clusters", "brands", "quality" and "professional

town" in the second quarter.

Zhang Chun, professor with Jingdezhen Ceramic University said that Huairen

ceramics, as a regional brand, already has a certain reputation at home and

abroad and a batch of local corporate bands are also gaining popularity.

Under such circumstances, Zhang suggested that Huairen can further seek

high-quality development of local ceramics industry through campaigns to

improve industrial quality, public services, brand standards and ceramic town

construction.

Huairen adheres always to product diversification, quality optimization and

branding to improve the influence of local ceramic industry.

Boasting annual ceramics output of 6.3 billion yuan, Huairen is planning to

craft a ceramic professional town with top-class industrial ecology and overall

yearly output of 10 billion yuan by 2025 and 30 billion yuan by 2035.

Currently, ceramic products of the daily ceramics capital of north China have

been broadly exported to countries in Europe, North America, Central Asia and

the Middle East and exports account noticeably for about 50 percent of local

ceramics sales.

In 2022, Huairen ceramics professional town was listed among the first batch of

top 10 characteristic professional towns by Shanxi Province where the 1st

Shanxi Characteristic Professional Town Investment and Trade Expo was convened

during June 28-30 to shore up influence of local brands and accelerate industry

clustering for win-win cooperation.

See the original link: https://en.imsilkroad.com/p/334960.html

SOURCE  Xinhua Silk Road

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