PR100214

SHANGHAI, July 12, 2023, /PRNewswire-AsiaNet/--

With many of the products presented quickly becoming en vogue, the showcase

effect of the China International Import Expo is powerfully demonstrated.

While many consumer goods enterprises already consider it mandatory to debut

new products and display a range of what they have to offer at the CIIE, for

Japanese retailer MUJI attending the sixth CIIE was its premiere.

"MUJI wanted to deliver two visions at the event. First, to promote Chinese

design to the world market; second, to demonstrate its determination to take

root in China," said Shimizu Satoshi, chairman and managing director of MUJI

(Shanghai) Company.

MUJI has been constantly paying attention to the CIIE, and Shimizu views it as

a world-leading global stage. One that provides enterprises with the

opportunity to communicate with industry peers, get insights into the most

cutting-edge technology, discover the latest design trends and learn about the

most advanced frontier concepts.

In line with the market expansion of MUJI from China's first-tier,

provincial-level cities to municipal-level cities, the company's ever-growing

number of store outlets and its emerging business are testament to the

exuberance of China's consumer market, Shimizu said.

According to Shimizu, in 2019, MUJI's Chinese design team was given more

autonomy, and the "home textile cool sense series" designed by the Chinese team

became bestsellers at its store outlets around the world.

The subtle change not only reflects the change in the supply chain division of

labor, but also offers a glimpse of the transformation trend in the global

market. In Shimizu's eyes, "Chinese design and Chinese manufacturing" are just

the initial steps, and "Chinese design sold globally" will soon become a

reality, with the CIIE acting as a booster to manifest this.

In addition, MUJI wanted to convey another message at the CIIE: its close bond

with the Chinese market. On the conference table at MUJI China's headquarters,

two rows of purified water are displayed, seemingly not eye-catching but

slightly special. The specialty lies in the fact that they actually come from

Shibadong village in Hunan province, where the idea of "targeted poverty

alleviation" was initiated.

During a field visit, MUJI learned that the village's water source had a

superior quality. Through communication with the local government, MUJI decided

to cooperate with the local water plant, donating equipment, providing

technical support and selling Shibadong village-originated purified water in

its stores.

"We're very willing to participate in the Chinese government's poverty

alleviation undertakings, this demonstrates MUJI's social responsibility and

its determination to take root in China," Shimizu said. "We won't miss any

opportunities to take root in China, and this is also the reason why we're so

determined to join the CIIE family."

Contact: Ms. Cui Yan

Tel.: 0086-21-968888

Email: ciie2022@ciie.org

Website: http://www.ciie.org/zbh/en/

Facebook:  https://www.facebook.com/ciieonline  

Twitter: https://twitter.com/ciieonline  

Logo - https://mma.prnewswire.com/media/1938442/4153332/CIIE_Logo.jpg

SOURCE: CIIE

Released: Tuesday, July 11