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BEIJING, July 17, 2023 /PRNewswire-AsiaNet/ --

China's leading Baijiu maker Wuliangye on Monday initiated the Harmony and

Beauty Global Tour in Paris, France.

Photo shows that the launching ceremony of "Harmony and Beauty Global Tour" of

China's leading baijiu maker Wuliangye kicked off in Paris, France on Monday.

(PRNewsfoto/Xinhua Silk Road)

Themed on "Harmony and Beauty", the event marked the company's first overseas

cultural activity after China's adjustment of COVID-19 pandemic response,

aiming at showcasing Chinese Baijiu culture to the world through art, fashion,

and other cultural forms and facilitating cultural exchanges and mutual

understanding between China and France.

Accompanied by the melodious song "La vie en rose" played by traditional

Chinese instrument Guzheng, calligrapher Zhu Jingyi wrote down the Chinese

characters of "Harmony and Beauty" on site to interpret the diverse aspects of

the theme through his calligraphy.

Later, at the banquet, guests raised their glasses and enjoyed the harmonious

and aromatic taste of Wuliangye with the introduction of Fabrice Prochasson,

president of the French chefs association, praising its pursuit of excellence

in quality and its profound heritage.

During the event, the "Harmony and Beauty" edition limited gift box was also

unveiled, which were co-created by artists from both countries, featuring

French elements such as the Eiffel Tower and the Seine River, as well as

Chinese cultural elements such as traditional Chinese calligraphy and painting.

It is noted that the gift box is scheduled to be officially released in 2024 as

a tribute to the 60th anniversary of the establishment of diplomatic relations

between China and France.

"As we approach the 60th anniversary of the establishment of diplomatic

relations between China and France in 2024, the first stop of the Wuliangye

Harmony and Beauty Global Tour is set in France. It is a new chapter in the

friendship between China and France," said Zeng Congqin, Chairman of Wuliangye

Group.

He further mentioned that the event will be hosted in Oceania, America,

Southeast Asia, and other regions to bridge cultural exchanges and mutual

understanding among different countries and civilizations, and to allow global

consumers to taste rich aroma of fine liquor.

See the original link: https://en.imsilkroad.com/p/335076.html

Source: Xinhua Silk Road

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   Caption: Photo shows that the launching ceremony of "Harmony and Beauty Global Tour" of

China's leading baijiu maker Wuliangye kicked off in Paris, France on Monday.