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NANCHANG, China, Oct. 20, 2023 /Xinhua-AsiaNet/--

Amid the sweet fragrance of blossoming osmanthus, by the bank of the Changjiang

River, the 2023 China Jingdezhen International Ceramic Expo opened as scheduled

on October 18, 2023.

With the mission of establishing the Jingdezhen National Ceramic Culture

Inheritance and Innovation Experimental Zone and creating a new platform for

foreign cultural exchanges, the 20th Jingdezhen Ceramic Expo has been upgraded,

opening a new chapter in the transformation towards integrated development of

trade, investment and culture, according to the Information Office of

Jingdezhen Municipal People's Government.

New Concept: Trade and Culture Tell the Story of Foreign Exchange in the

Millennium Porcelain Capital

In Hall 3 of the Ceramic Expo City, traditional ceramic decorative patterns and

the experiential activity of traditional porcelain-making techniques have

caught people's eyes. Buyers stop to inquire, and visitors compete to

experience.

The accumulation of history has created the unique cultural charm and artistic

atmosphere of Jingdezhen, attracting craftsmen from all over the country who

make ceramics here and sell to everywhere as since ancient times, Jingdezhen

has been a city of immigrants, where a large number of skilled craftsmen from

outside gathered.

This year's week-long Ceramic Expo has attracted people from different

countries, with different skin colors, and speaking different languages by

holding many new thematic activities, such as ceramic culture exhibition and

exchange activities, combining trade and culture.

The inheritance of ceramic culture and the protection of traditional

craftsmanship become a new concept for this year's expo.

"The Expo provides us with a platform for communication and cooperation," said

Jose Maria Chinoyosa Sareto, General Manager of Spanish Magina Company. She

looked forward to this visit to Jingdezhen, expecting to gain a deeper

understanding of the ceramic culture in China and to achieve more cooperation.

A piece of porcelain connects mountains and seas, and an expo links the world.

Taking advantage of the Expo, Jingdezhen is engaging in dialogue with the world

and telling the wonderful story of "China and Porcelain" to the world.

New link: link the world with "Belt and Road"

Porcelain, as a symbol of traditional Chinese culture, has built a bridge

across mountains and seas in the history of cultural exchange between China and

foreign countries.

From the ancient Silk Road to "Belt and Road", Jingdezhen, with longlasting

kiln fire, still has the most complete and perfect system of handmade porcelain

in the world. The "Jingdezhen style" that could be seen everywhere in the

porcelain exhibition areas has once again become a "trendy item".

The year of 2023 is also the 10th anniversary of the Belt and Road Initiative.

This year's expo has invited many international ceramic brands to participate

in the exhibition and has set up an international ceramic zone in the Trading

Center, which has attracted more than 40 international brands.

The gene of Jingdezhen has been infused with "openness" since ancient times.

Since the Song Dynasty, Jingdezhen porcelain has been exported in large

quantities, extending from Central Asia and West Asia to European and African

continents.

Professor Hu Ping from Nanchang University, who has been studying Jingdezhen

for a long time, said that according to historical records, from 1729 to 1794,

the Dutch East India Company shipped 43 million pieces of Chinese porcelain.

From the late Ming Dynasty to the early Qing Dynasty, approximately 300 million

pieces of Chinese porcelain landed in Europe, with the main output being blue

and white porcelain and colored porcelain from Jingdezhen folk kilns.

The "2023 China (Jingdezhen) Cross-border Ceramic Sourcing Matchmaking Meeting"

held on the Expo's opening day was the third international direct procurement

matchmaking event held during the Ceramic Expo.

In order to better serve enterprises, this matchmaking meeting innovated its

working methods, providing business opportunities for buyers from abroad to

purchase Jingdezhen ceramic products through offline display or direct

procurement and for Jiangxi ceramic enterprises to explore overseas markets.

Some 250 professional buyers from 60 countries and about 130 local enterprises

held one-on-one business negotiations during the matchmaking meeting.

The story that began on the ancient Silk Road continues today. Jingdezhen, the

millennium porcelain capital that has integrated into the joint construction of

"Belt and Road", continues to write the story of "dialogue" with the world.

New Engine: Revitalizing Ceramic Trade, Porcelain Promotes Economic Development

On October 9, 2023, a container truck loaded with ceramic plates drove out of

Ceramic Expo (Taobo) City in Jingdezhen and headed for Bangkok, Thailand. Since

the launch of the pilot project of market purchase trade in April this year, 47

shipments have been sent to 17 countries and regions. The personalized needs

from different regions around the world are more closely connected to the

skilled craftsmen here.

In order to further expand the benefits of the Expo, to help Jingdezhen ceramic

enterprises expand their foreign trade channels, and to promote trade

transactions,  the 2023 China (Jingdezhen) Cross-order Ceramic Sourcing

Matchmaking Meeting was held with the theme of "Ceramic Expo never ends and

Ceramic Expo City facilitates global trades".

Trade transaction is an important indicator for measuring the effectiveness of

the Ceramic Expo. The procurement amount of intention reached on the opening

day of the Expo totaled 66.76 million US dollars, with actual transaction

amounting to 13.29 million US dollars.

At the same time, in order to develop online ceramic trade, the organizing

committee of the Expo also made full use of digitalization and built a Ceramic

Expo City Digital Trade Industrial Park on the fifth floor of the Trading

Center, making traditional e-commerce, cross-border e-commerce, and live

streaming e-commerce in full run. The Committee hopes to empower the offline

trading market with online trade.

Nowadays, Jingdezhen's ceramic daily utensils and artistic ceramics are

exported to dozens of countries and regions. In 2022, the city's export volume

increased by 147.9%, with the output value of advanced ceramics increasing by

165.6%.

Source: Information Office of Jingdezhen Municipal People's Government

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=442748

   Caption: The 2023 China Jingdezhen International Ceramic Expo opened in Jingdezhen

Ceramic Expo City.

   Link: https://iop.asianetnews.net/view-attachment?attach-id=442754

   Caption: Ancient Porcelain Reproduction Exhibition Area.