Greenland Group leverages CIIE to share Chinese market opportunities with world
PR100451
SHANGHAI, Nov. 1, 2023 /Xinhua-AsiaNet/--
The sixth China International Import Expo (CIIE) will soon open in China's
financial hub Shanghai. Greenland Group, a Fortune 500 company, will
participate in the annual grand trade event as a purchaser and organizer by
giving full play to its abundant industrial resources in commerce and trade.
This year, Greenland has organized 205 overseas brands from 30 countries to
participate in the CIIE, setting up pavilions in the consumer goods exhibition
area and the food and agricultural products exhibition area with a total area
of over 1,100 square meters.
A batch of new products will be introduced into the Chinese market for the
first time, including Afghan pomegranate, Kazakh wheat flour (Talqan), Georgian
red wine, French oral beauty liquid, Canadian nutritional probiotics, Turkish
pistachios, Syrian perfume, Pakistani camel skin lamps, Mongolian cashmere
clothing, Swedish floor ball products, Argentine handbags, Czech crystal
products and American surfboards.
At the same time, Greenland plans to reach purchase intentions with enterprises
from 12 countries and regions, involving food, agricultural products and
consumer goods.
In addition, Greenland Global Commodity Trading Hub, a perennial trading
service platform in CIIE built by Greenland, has attracted 180 enterprises and
organizations from 76 countries and regions to settle in and open 63 national
pavilions.
During the CIIE, nearly 20 activities such as exhibition promotion, new product
release, procurement match-making, and industry forums will be held here to
help overseas enterprises to establish ties with domestic buyers in an
efficient and convenient manner.
At the same time, the "CIIE Bazaar City Arena", a CIIE theme consumption format
developed by Greenland, will be unveiled in November on Shanghai's Nanjing
Road, China's most buzzing shopping street, to offer immersive CIIE products
shopping experiences for locals and visitors.
Since the first CIIE in 2018, Greenland has introduced goods from more than 70
countries and regions into the expo and brought more than 500 new products into
the Chinese market.
The company has also introduced more than 6,000 CIIE products into the
circulation market of 25 major provincial-level regions in China, and helped
600-plus overseas enterprises and over 4,000 overseas brands to open up import
channels or downstream channels into the Chinese market.
With those efforts, Greenland is sharing Chinese opportunities with global
partners by enabling overseas high-quality goods to enter and sell well and
wide in the Chinese market.
Source: Greenland Group
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Caption: Greenland Group is participating in the sixth CIIE with all-front presence.
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