Rizhao Economic and Technical Development Zone: Freehand Sketching Outlines a New Landscape of "Intangible Cultural Heritage and Cultural Creativity"

Party Group of Rizhao Economic and Technical Development Zone



RIZHAO, China, Nov. 21, 2023 /Xinhua-AsiaNet/--


Recently, at the "Enterprises Boosting the Development of Villages" conference

in Rizhao, the Donghanjia Village Freehand Sketching Workshop in Rizhao

Economic and Technical Development Zone was recognized as a "model project" for

fostering collaboration between villages and enterprises and driving rural



Elegantly white Zen clothing adorned with delicate pink peony patterns creates

a stunning display. Nearby, a serene landscape painting has emerged on a

cardboard canvas. From scarves to bags to shoes, every item becomes a "carrier"

of freehand sketching, showcasing its beauty.


The workshop serves as a platform for villagers to acquire basic skills, while

some have even mastered the art of creating their own works. As a significant

cultural and creative project, the workshop plays a pivotal role in fostering

community collaboration, developing local economies, and exploring cultural

development. In 2022, Asia Symbol Pulp Co., Ltd. invited professional artists,

purchased painting brushes and pigments, and established a freehand sketching

workshop. Over the course of six months, the project successfully trained 56

women without prior painting experience in various techniques, including

intricate style painting, freehand brushwork, color painting, and farmer

painting. This initiative not only created employment opportunities for women

in the village and surrounding areas, but also contributed to the growth of the

freehand sketching industry.


In the present day, the workshop is receiving a continuous influx of orders. It

has successfully integrated resources and accumulated vast experience in

developing a wide range of freehand sketching products. The trainees have

transformed into exceptional painters and are now competing with one another.

Excitingly, the village's intangible cultural heritage freehand sketching

project recently received the "Award of Excellence" in the start-up group of

the 5th Shandong Women's Innovation and Entrepreneurship Competition. This

achievement has injected fresh energy into the development of intangible

cultural heritage within the village.


Cultural revitalization plays a vital role in the overall rural revitalization.

The project aims to merge study tours, community charity activities, and

cultural creative products, while emphasizing the aspects of inheritance,

development, and utilization. By doing so, it endeavors to revive the

contemporary allure of intangible cultural heritage and enhance the image of

local rural revitalization.


Source: Party Group of Rizhao Economic and Technical Development Zone


Image Attachments Links:


   Link: https://iop.asianetnews.net/view-attachment?attach-id=443326


   Caption: A female painter is painting peony on silk at the workshop.


   Link: https://iop.asianetnews.net/view-attachment?attach-id=443333


   Caption: Women are engaged in daily practice of painting skills at the workshop.