The University of Melbourne Collaborates with Cognizant to boost student engagement

Cognizant Technology Solutions

 

Cognizant is helping implement Tealium Customer Data Platform for the University of Melbourne to personalize the student and alumni journey 

 

TEANECK, N.J., Dec. 5, 2023 /PRNewswire/ -- Cognizant (NASDAQ: CTSH) today announced that it was selected by The University of Melbourne (UoM or the University), a leading international university with a tradition of excellence in teaching and research, to help implement the Tealium Customer Data Platform (CDP). The University of Melbourne is consistently ranked among the world's top universities. 

 

The University of Melbourne awarded Cognizant the brief to support the creation of data-led and personalised experiences for students, staff and alumni as it looks to enhance meaningful constituent engagement. 

 

Ai Lin Choo Macdonald, Executive Director, Communications and Marketing (Acting) from The University of Melbourne, explained that the CDP is designed to empower UoM's constituents with relevant content and experiences based on their intent and what is known about them to inspire engagement with the University on a deeper and continued basis. 

 

"As we continually undertake processes of digital transformation, we have the opportunity to elevate the student experience. We expect this journey will prove invaluable for the university, students and alumni as we create tailored lines of communication, based on individual needs." 

 

"Coming into this transformation, our mission is to efficiently and effectively communicate with past, present and even future students, helping them engage with UoM on their terms." 

 

Speaking to the collaboration, Kristen Anderson, Director at Cognizant leading marketing modernisation, highlighted the company's enthusiasm in working with The University of Melbourne. 

 

"We are excited to be collaborating again with one of Australia's preeminent universities. And, through the implementation of Tealium CDP, we look forward to helping UoM improve engagement with students, alumni, and community."

 

About Cognizant 
Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com or @cognizant.

 

For more information, contact:

 

EMEA / APAC / Americas:

 

India:

 

Christina Schneider

 

Rashmi Vasisht

 

christina.schneider@cognizant.com

 

rashmi.vasisht@cognizant.com

 

 

 

PR Newswire Asia Ltd.

 

 

PR Newswire
1954年に設立された世界初の米国広報通信社です。配信ネットワークで全世界をカバーしています。Cision Ltd.の子会社として、Cisionクラウドベースコミュニケーション製品、世界最大のマルチチャネル、多文化コンテンツ普及ネットワークと包括的なワークフローツールおよびプラットフォームを組み合わせることで、様々な組織のストーリーを支えています。www.prnasia.com

本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。

プレスリリース添付画像

このプレスリリースには、報道機関向けの情報があります。

プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。

プレスリリース受信に関するご案内

SNSでも最新のプレスリリース情報をいち早く配信中