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ORLANDO, Florida, Dec. 12, 2023 /Xinhua-AsiaNet/--

On December 9th, global lifestyle brand MINISO celebrated the grand opening of

its 100th store in the United States, situated in Orlando's famous Florida

Mall. Ushering in the festive season in a blizzard of pink, the store brings a

captivating and vibrant shopping experience, adding a touch of whimsical winter

to Florida's holiday season. This milestone opening signifies yet another

substantial stride in the brand's swift expansion across the United States,

introducing its signature offering of fun, affordable, and well-designed

products to an even wider audience nationwide.

Spanning 2080 square feet, the new store holds a prime location just minutes

away from Orlando International Airport, Disney World, and other popular local

attractions. Marking the 100th store milestone in the US during the Christmas

season, MINISO created a dazzling "pink blizzard" at the Florida Mall,

immersing shoppers in an even more joyous atmosphere. Inside the all-pink

store, customers can explore a variety of exclusive all-pink series from

MINISO's popular IP collaborations, including those with Sanrio and Disney.

Notably, the brand's latest Care Bear collection is making its debut appearance

in the US at the Florida mall store.

Throughout the store's opening season, the Florida Mall atrium has undergone a

magical transformation into a sprawling fantasy Pink Christmas Village. This

enchanting setting includes a towering Christmas tree house and a crystal

snowball gifting station, with a charming Care Bear mascot, all contributing to

a joyful and dreamy atmosphere within the Florida mall. All participants

received surprise gifts from MINISO. The Pink Christmas Village has rapidly

become a favored photo spot in the Florida mall, generating numerous social

media shares and interactions.

"By establishing this charming pink Christmas village at the Florida Mall,

MINISO is embarking on a fresh initiative to deepen our connection with local

consumers during the holiday season," said Tyrone Li, Head of MINISO US on the

day of store opening. "Our aim is to bring a warm and joyful companionship to

our customers throughout the winter holidays -- going beyond offering lifestyle

products to becoming an integral part of their holiday lifestyle, all while

bringing MINISO's Joy Philosophy to them. We are confident and eagerly look

forward to becoming a preferred destination for holiday gift shopping among

local residents."

The opening of MINISO's 100th US store marks a significant milestone in the

brand's 10th-anniversary year. Since opening its first store in the US in 2017,

the country has consistently been one of MINISO's top-performing global

markets. In the September quarter of 2023, US stores contributed to MINISO's

strong financial performance globally. Overall, the brand achieved global

revenue of US$519.6 million in the quarter, a 36.7% year-over-year increase,

while overseas revenue (outside of the Chinese mainland) for the quarter

totaled US$177.5 million, a year-over-year increase of 40.8%.

The remarkable achievement of the 100th store in the US underscores MINISO's

accelerated global expansion, with 126 new stores opening overseas (outside of

the Chinese mainland) in the September quarter of 2023, the highest number in

one quarter since 2020. In total, the brand now has more than 6,115 stores

globally. In the US, the brand also furthered its expansion in 2023, growing

its presence to include stores in more than 10 states for the first time, now

spanning 20 states nationwide. Looking ahead to 2024, MINISO is gearing up to

extend its footprint in even more US cities, targeting more prime and strategic

locations.

Source: MINISO Group

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