Slogan, Emblem, and Mascot of the 9th Asian Winter Games in 2025 Officially Unveiled

The 9th Asian Winter Games Executive Committee

PR100619

 

HARBIN, China, Jan. 12, 2024 /Xinhua/--

 

On January 11, 2024, at the unveiling ceremony of the slogan, emblem, and

mascot for the 9th Asian Winter Games in Harbin, the slogan "Dream of Winter,

Love among Asia," the emblem "Beyond," and the mascots "Binbin" and "Nini" were

officially revealed. This also signifies a new milestone in the preparations

for the 9th Asian Winter Games in 2025.

 

The slogan "Dream of Winter, Love among Asia" for this edition of the Asian

Winter Games was created by Shi Ning and Sun Yifan. The slogan connects Asian

countries through the concept of "ice and snow," creating new opportunities for

the ice and snow economy and promoting cultural exchanges among Asian countries

and countries along the Belt and Road. It closely relates the ideas of

"dreaming together" and "unity" with the "Chinese Dream," using the Asian

Winter Games as a bond to promote cooperation and development among Asian

countries.

 

The emblem "Beyond" for the 9th Asian Winter Games in 2025 was created by a

team from the Academy of Arts & Design, Tsinghua University. The design

incorporates elements such as the sprinting posture of a short-track speed

skater, the lilac flower (the municipal flower of Harbin), and the sun symbol

of the Olympic Council of Asia. By combining Chinese culture with Olympic

elements, the emblem represents China's commitment to becoming a sports

powerhouse in the new era, constantly challenging higher, faster, and stronger

goals, and making new contributions to winter sports in Asia.

 

The mascots for the games, the Northeast Tigers "Binbin" and "Nini," were also

designed by a team from the Academy of Arts & Design, Tsinghua University.

"Binbin" and "Nini" are based on two adorable young Northeast Tigers born in

September 2023 in the Northeast Tiger Park in Heilongjiang. They symbolize

"Harbin welcomes you" and anthropomorphize the unique natural and cultural

heritage of the Northeast region, blending it with the Olympic spirit to

showcase cultural confidence, inspire cultural vitality.

 

The slogan, emblem, and mascot collection for the 9th Asian Winter Games

received significant attention both domestically and internationally. Since the

global call for submissions was announced on September 19, 2023, the total

exposure of relevant information on the internet has exceeded 520 million,

covering over 30 countries and regions. During the submission period, a total

of 4,608 valid entries were received from home and overseas, including 3,518

slogan designs, 760 emblem designs, and 330 mascot designs.

 

Source: The 9th Asian Winter Games Collection Office

 

Image Attachments Links:

 

   Link: https://iop.asianetnews.net/view-attachment?attach-id=443997

 

   Caption: Emblem "Beyond" for the 9th Asian Winter Games in 2025

 

   Link: https://iop.asianetnews.net/view-attachment?attach-id=443998

 

   Caption: Mascots of the 9th Asian Winter Games in 2025 - Northeast Tigers "Binbin" and

"Nini"

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