AsiaNet 200894

HINGGAN LEAGUE, China, June 19, 2025 /Xinhua-AsiaNet/--

In late June, the "Hinggan in Mountains · Arxan in Fairy Tales" brand promotion event will be unveiled. As the China Summer Tourism Climate Resource Utilization and Development Conference in Arxan, Hinggan League is around the corner, local governments, official media, domestic experts and scholars in the fields of meteorology, culture, and tourism, and industry leaders, jointly extend a heartfelt global invitation, hoping travelers from across the globe can immerse themselves in the awe-inspiring landscapes of Hinggan League, experience local customs, and delve into its profound culture.

Hinggan League, located in the northeast of China, is brimming with unparalleled natural and cultural treasures. In recent years, the local government has embarked on a visionary journey, seamlessly integrating culture and tourism to paint a magnificent scroll of rural revitalization. Through the meticulous design of 16 distinct seasonal tourism routes, Hinggan League has orchestrated a symphony of world-class attractions, including historical sites echoing with revolutionary spirit, Hanggai Grassland, primeval forests, enigmatic volcanic landscapes, and rejuvenating hot springs. These routes offer a panoramic glimpse into the enchanting allure and mystique of the Hinggan League.

Hinggan League has ingeniously woven music into the fabric of its tourism industry to create the popular "Musical Tours in Inner Mongolia" brand, which not only fuels the local economy by stimulating cultural and tourist consumption but also empowers rural communities through job creation and income growth. By harmonizing musical performances with the lively "Daily Naadam" festival and hosting exhilarating grassland music festivals, Hinggan League has fostered vibrant cultural exchanges between visitors and locals. Moreover, the introduction of music therapy services in starred hotels has transformed guests' stays into transcendent experiences, while a myriad of public cultural events, from spirited square dancing to captivating cultural showcases and lively village song competitions among farmers and herders, have enriched the cultural experiences of travelers, ensuring they "journey with song and delight".

Today, the Hinggan League stands as a testament to harmonious development, with flourishing industries, idyllic countryside, and thriving communities. Looking ahead, Hinggan League will remain steadfast in its commitment to harnessing the boundless potential of cultural and tourism resources, pioneering innovative development models, and unveiling more surprises for travelers worldwide.

Source: Organizing Committee of the "Hinggan in Mountains · Arxan in Fairy Tales" Event