All-new Volvo XC90 Officially Launched Today
All-new Volvo XC90 Officially Launched Today
PR56864
GOTEBORG, Sweden, May 27th, PRN=KYODO JBN/--
First look at the new interior
Full external reveal will be made in August
One of the most anticipated car launches of recent years - Volvo's all-new
XC90 - begins today. Volvo Cars has created a launch programme that will unveil
the car from the inside out, meaning that it will start by disclosing the many
new interior features of the car and culminate in the full external reveal in
August.
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/71400525-inside-volvo-XC90
(Logo: http://photos.prnewswire.com/prnh/20140522/683630 )
The original XC90 was launched in 2002, and it revolutionised the SUV
segment with its combination of space, versatility and safety. It went on to
become a global sales phenomenon. As will be made clear in coming weeks, the
all-new XC90 will also be a transformational vehicle in its market segment.
As a taste of what is to come, today, Volvo Cars provides the first glimpse
of the interior of the car.
The new interior is the most luxurious to have been designed for a Volvo,
taking its inspiration from the country of Volvo's birth, Sweden, which has a
global reputation for integrating the latest technology with design that is
clean, beautiful and crafted from the finest materials.
"The most striking feature is a tablet-like touch screen control console,
which forms the heart of an all-new in-car control system," said Thomas
Ingenlath, Senior Vice President Design of Volvo Car Group. This system is
virtually button free and represents an entirely new way for drivers to control
their car and access a range of Internet-based products and services.
The new XC90's interior combines materials such as soft leather and wood
with handcrafted details including a gear-lever made of crystal glass from
Orrefors, the famous Swedish glass maker, and diamond-cut controls for the
start/stop button and volume control.
"These details are designed to become the jewels of the interior. They add a
bit of exclusive playfulness rather than pure functionality," said Robin Page,
Volvo Cars's Interior Design Director.
The all-new XC90 is the first Volvo to use the company's Scalable Product
Architecture (SPA), which creates a far wider range of design possibilities,
improves driveability and permits the inclusion of the latest safety features
and connected in-car technologies, while at the same time increasing interior
space.
"Our new interior architecture is pure and uncluttered, while still
radiating the sophisticated confidence and formality that luxury SUV customers
expect," said Peter Mertens, Senior Vice President Research and Development of
Volvo Car Group
The story of the latest advancements within safety and interior air quality
will be released in late July/early August, while the reveal of the technology
highlights, including chassis and powertrains, will start in mid-July and
continue throughout the summer until the exterior launch at the end of August.
"The customer and the customer experience are at the heart of everything we
do at Volvo Cars. We don't do technology for technology's sake - everything in
a Volvo is there to make our cars safer and more pleasurable to drive," said
Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of
Volvo Car Group.
Source: Volvo Car Group
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。