The Return of Borgward

PR59645

GENEVA, Mar. 3 /PRN=KYODO JBN/--

    - Today, the legendary German manufacturer Borgward announces its return

      to the circle of internationally renowned car makers.

    - In front of a global media audience, Borgward present their exciting

      plans for the future on the first press day of the 85th Geneva

      International Motor Show.

    - The newly formed organisation will establish its global headquarters in

      Stuttgart, Germany.

    - A full range of innovative new Borgward cars will be launched in the

      years to come with the first model due to be unveiled at the 2015

      International Motor Show Cars (IAA) in Frankfurt.

    - Based on the company's historical commitment to technological

      innovation, a special emphasis will be put on e-mobility

      and the Borgward Multiple Interaction model.

    The Return of Borgward

    - Cross reference: Picture is available at epa european pressphoto agency  

(http://www.epa.eu) and http://www.presseportal.de/pm/115998/ -

    In its heyday, it employed 23,000 people. More than one million vehicles

rolled off its production lines. Now, after a hiatus lasting more than half a

century, one of the most revered names in the German car industry, Borgward, is

back.

    (Photo: http://photos.prnewswire.com/prnh/20150303/732302-a )

    (Photo: http://photos.prnewswire.com/prnh/20150303/732302-b )

    (Photo: http://photos.prnewswire.com/prnh/20150303/732302-c )

    It's an unprecedented event in automotive history and represents the

culmination of more than a decade's worth of groundwork by Christian Borgward,

grandson of the legendary company founder Carl Friedrich Wilhelm Borgward, and

the industrial Executive Karlheinz L. Knoss. "Inspired by my grandfather's

example, we believe that, given the will to succeed, you can achieve anything,"

Christian Borgward says, as he presents his 21st century vision for this most

remarkable of car companies. "We are rolling out Borgward cars that are worthy

of the name because they are luxurious, inventive, and bold. Just like those of

my grandfather."

    The full press release is available here [http://www.borgward.com/en/media

].

    Further information

    Lena Siep

    Borgward AG

    Phone:  +41-78-9253316

    E-mail: media@borgward.com

    Website: http://www.borgward.com

    Facebook: http://www.facebook.com/borgward.official

    Twitter:  @borgward_ag

   SOURCE: Borgward AG