Booking.com Unveils 'Resolution Translator' to Help Travelers Kick-start Their New Year's Resolutions

PR62998

AMSTERDAM, Jan. 5 2016/PRNewswire=KYODO JBN/--

     Free online tool pairs resolutions to ideas for unique accommodations at

destinations that will help travelers have the best 2016 ever

Booking.com, the global leader in connecting travelers with the widest choice

of incredible places to stay, today unveiled its 'Resolution Translator' to

help people discover the perfect travel destination tied to their New Year's

resolutions. Designed in conjunction with advertising agency, Weiden+Kennedy

Amsterdam, the 'Resolution Translator' is a fun way to uncover new destinations

to help people kick-start their New Year's resolutions. It's part of

Booking.com's 'Best 2016 Ever' campaign that encourages people to turn their

most likely doomed New Year's resolutions into awesome reservations.

    Visitors to the Resolution Translator are first prompted to enter their

resolution; the tool then immediately serves up a unique translated resolution

that combines bettering ones self with travel. The personalized result is then

sharable across the users' social channels and any destination relevant to the

revamped resolution is also instantly accessible to inspire the user to commit

to their resolution and unlock their 2016 travel greatness. Accessible now via

http://www.best2016ever.com, the tool is a fun way to explore the world's

largest selection of destinations and awesome places to stay in that are

available via Booking.com. For example, if a user enters "eat healthy" as their

resolution, the 'Resolution Translator' may suggest eating fresh and local in a

hotel in Marrakech, and will direct the user to Booking.com's Destination

Finder where they will have a chance to explore their recommended trip. Given

Booking.com's extensive offering of accommodations, users can search the same

resolution multiple times with different recommended trips appearing each time.

    "Knowing that the New Year is always a time when people set resolutions of

all types-with many inherently linked to travel - we wanted to create something

to help people uncover the coolest places to visit and help them make their

resolutions a success," says Pepijn Rijvers, Chief Marketing Officer. "At

Booking.com, we want to go beyond the ordinary and our Resolution Translator is

just one way in which we are leveraging the power of technology to help people

experience the world."

    Genevieve Hoey, W+K Amsterdam Creative Director, says: "Resolutions are

okay. Reservations are fantastic. The Resolution Translator takes the magic of

the former and adds it to the latter. It makes bettering yourself better by

combining it with travel."

    The Best 2016 Ever campaign launches today across the United States and

United Kingdom. Fans can view the TVC on Booking.com's YouTube channel now

[https://www.youtube.com/watch?v=ZKv7C2y5kwk ], and anyone in the world can use

the Resolution Translator at http://www.best2016ever.com, because a good

resolution deserves a great reservation.

    About Booking.com

[http://www.booking.com/?aid=354544&utm_source=PR&utm_medium=email_pr&utm_campai

gn=22_01_2013 ] :

    Booking.com is the world leader in booking hotel and other accommodations

online. It guarantees the best prices for any type of property - from small

independents to five-star luxury. Guests can access the Booking.com website

anytime, anywhere from their desktops, mobile phones and tablet devices, and

they don't pay booking fees - ever. The Booking.com website is available in 42

languages, offers over 840,000 hotels and accommodations including more than

390,000 vacation rental properties and covers nearly 84,000 destinations in 221

countries and territories worldwide.  It features over 70M reviews written by

guests after their stay, and attracts online visitors from both leisure and

business markets around the globe. With over 19 years of experience and a team

of over 10,000 dedicated employees in 170 offices worldwide, Booking.com

operates its own in-house customer service team, which is available 24/7 to

assist guests in their native languages and ensure an exceptional customer

experience.

    Established in 1996, Booking.com B.V. owns and operates Booking.com(TM),

and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter,

Google+ and Pinterest, like us on Facebook, or learn more at

http://www.booking.com.

Source:  Booking.com