PR86134

NEW DELHI, Oct. 15, 2020 /PRNewswire=KYODO JBN/ --

-  Collaborate with Savlon Swasth India to introduce the #NoHandUnwashed movement

    The annual Global Handwashing day is unique in many ways this year. With

the unprecedented situation arising due to the pandemic, hand hygiene has

witnessed a significant increase in awareness and practise. However, with the

unlock and easing of restrictions, many have relaxed their approach towards

preventive hygiene and become a bit complacent about washing hands. The Mouth

and Foot Painting Artists Association (MFPA) in collaboration with Savlon

Swasth India begins a handwashing movement with #NoHandUnwashed.

    Hand hygiene is regarded as one of the most important elements to prevent

spread of infection. #NoHandUnwashed reiterates the significance and

acknowledges that hygiene is non-discriminatory. MFPA, India with Savlon Swasth

India Mission, celebrates this year's global theme of hand hygiene for all in a

unique and inspiring collaboration.

    Ms. Swapna Augustine, a celebrated foot artist of MFPA, India presents a

thought-provoking perspective to unveil the #NoHandUnwashed movement. As the

protagonist, Ms. Augustine delivers a powerful and inspiring message. Being

differently abled doesn't constraint an artist from practicing good hand-hygiene

and a glimpse through her everyday life reinforces the same. The film evokes an

emotional response to the simple appeal to imbibe and make washing hands a habit.

    Watch the film here:

https://www.youtube.com/watch?v=Rl5Nb3wcgVU&feature=youtu.be 

    This partnership is a step forward in reiterating the culture of hand

hygiene for a healthier nation and augments the core belief of Savlon Swasth

India Mission to continue encouraging behavioural change towards washing hands.

10 celebrated mouth and foot artists across India are creating their unique

interpretation of the #NoHandUnwashed movement and this will be showcased on

social platforms beginning the 15th of October. Savlon Swasth India is

supporting the artists' collective and also contributing towards MFPA, India's

artist training foundation with resources.

    Speaking on this unique approach to encourage the habit of washing hands,

Mr. Bobby Thomas, Country head of MFPA, India said, "This is a first and we are

happy that we have collaborated with a committed programme like Savlon Swasth

India Mission to share a different perspective this Global Handwashing Day.

MFPA community of artists are united with the rest of the world in this fight

against the pandemic and encourage everyone to make washing hands an

irreplaceable habit. This beautifully expressed film, underlines the importance

of washing hands for all."

    Sameer Satpathy, Divisional Chief Executive, Personal Care Products

Business, ITC Limited, added, "The artists at MFPA are incredibly talented and

this collaboration strengthens Savlon Swasth India's mission to educate,

encourage and inspire behavioural change towards washing hands. Be it creating

the globally recognised Healthy hands chalk sticks to encourage a habit of

washing hands in children or introducing the first ever Braille enabled packs

to ensure ease of access, Savlon Swasth India is committed to building an

equitable world. #NoHandUnwashed continues this inclusive and supportive

journey to make hand hygiene a priority for all."

    Mouth& Foot Artists Association (MFPA)

    The MFPA is an International Association of disabled artists, who due to a

disability to their hands, create art with their mouth or feet. With over 800

artists across 74 countries, the Association serves as a platform to provide

its members a unique opportunity to earn an independent, honest and secure

livelihood through the sale of their artwork. For more information you can

visit https://imfpa.org/ 

    Savlon Swasth India Mission:

    The Savlon Swasth India Mission programme by ITC has been a front runner in

driving behavioural change towards handwashing and hygiene since its inception

in 2016.  It has reached over 15,000 schools in 82 cities and nearly 5.6 million children

with its innovative outreach. The ongoing program has delivered measurable success

in effectiveness to help inculcate hand hygiene habits in primary school children.

With innovation in design and communication at its core, ITC Savlon has initiated

numerous initiatives over the years like the Savlon Healthy Hands Chalk Sticks and

Savlon ID Guard to educate and encourage hand hygiene.

    Press Contact:

    Saheli Chatterjee

    ITC Limited

    Saheli.chatterjee@itc.in

    +91-9163323848

    Photo: https://mma.prnewswire.com/media/1313460/NoHandUnwashed_Movement.jpg 

    Logo: https://mma.prnewswire.com/media/1313461/Savlon_MFPA_Logo.jpg 

    Source: ITC Limited